Introduction: Prescribing restrictions for angiotensin receptor blockers (ARBs) limited their utilisation in Austria. Recently generic losartan became available with its prescribing restrictions lifted whilst still in place for patented ARBs. Objectives: Assess the impact of the lifting of the prescribing restriction on (a) utilisation of losartan in ambulatory care versus other single ARBs, (b) expenditure per DDD (defined daily dose) of losartan as well as total ARB expenditure, and (c) utilisation of ARB combinations. Lastly, suggest potential measures that could be introduced to further enhance ARB prescribing efficiency. Methodology: Quasi-experimental study of the utilisation of different ARBs alone or in fixed dose combinations (FDCs) using a segmented time series. Utilisation measured in DDDs, defined as 'the average maintenance dose of a drug when used in its major indication in adults'. Costs measured as total expenditure for different ARBs as well as their expenditure/ DDD. Results: Losartan utilisation increased significantly following the withdrawal of prescribing restrictions (P>0.001). Utilisation of patented ARBs also increased, but the growth rate was appreciably reduced once restrictions were lifted for losartan (P>0.01). As a result, total expenditure of single ARBs increased but at an appreciably lower rate than utilisation, helped by total expenditure/ DDD for losartan declining by 78% over the study period. There was continuing appreciable utilisation of FDCs. Conclusions: Lifting of prescribing restrictions for losartan significantly enhanced its utilisation, increasing ARB prescribing efficiency, providing direction to other European authorities. Additional reforms are needed to further switch utilisation from other ARBs to additionally improve prescribing efficiency. These are being considered as more ARBs lose their patents.