3,3'-((naphthalen-2-ylmethylene)bis(4-methoxy-3,1phenylene))dipyridine L5 was assessed as a novel N,N-bidentate TRAM-based ligand in Suzuki-Miyaura cross-coupling reactions. This air and moisture stable ligand was recognized as a promising alternative to the commonly used phosphine ligands. The in-situ generated complex of L5 with CuI exhibited an excellent activity in cross-coupling of aryl bromides with 4-formylphenyl boronic acid and a pre-selected library of formylated-TRAMs and aromatic dialdehydes was prepared in good to high yields. A novel class of bis-triarylmethanes namely tetrakis(aryl/heteroaryl) adducts bearing biphenyl, terphenyl or quaterphenyl linkages were also synthesized efficiently through the sequential Friedel-Crafts arylation of derived aldehydes under [P4-VPH][HSO 4 ] catalysis.