This doctoral thesis aims to analyze how the Internet has emerged as a new and essential mean of communication, both in production and distribution of content for many of new Brazilian writes who use their literary blogs as broadcast media and how these authors consider that their rights should be treated in this new context of cyberspace publication. Also analyze how the new social structure is assimilating the technological revolution and which are the indicators of these changes. On the other hand, the research raises the discussion about the role of literary creator today, the concept of intellectual property in the digital environment and the concept of "free culture", coined by Lawrence Lessig. The research presents a broad and deep analysis on how digital technologies create a hyperlink in the present social among literary authors who use the Internet and how, from the common area of communication and social exchange, originates its once a new type of market information and knowledge. Methodologically, there are two empirical studies: the first is a quantitative content analysis, in with were selected 230 Brazilian literary blogs unpublished content, and in which we have addressed two main questions: What is the profile of the blog literature and how it becomes a field of hypertexts links ? At the same time, we have made in this analysis a snapshot on the use and assimilation of new copyright and copyleft culture in this type of digital media. The second study is based on the application of a survey online literary bloggers, administrated across the Internet between May and September 2010. The objectives of this study were: to know the motivations of the literary authors at the time to maintain and disseminate their creations through a blog and understand whether their aspirations have been successfully achieved to investigate the perception of the authors of blogs on the concept of copyleft, on the new copyright in the network and Internet capabilities now offered as a privileged space for publication of new literary productions.