Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility

Brunsø, Karen; Birch, Dawn; Memery, Juliet; Temesi, Ágoston; Lakner, Zoltán; Lang, Mark; Dean, David L.; Grunert, Klaus G.

doi:10.1016/j.foodqual.2021.104192

Cited by 59 publications

(70 citation statements)

References 26 publications

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“…For consumers with lower involvement, extrinsic features facilitate a simplified assessment process [73]. To measure food involvement, we used the items of the Food involvement scale developed by Brunsø, et al [74], which is an element of the modified food-related lifestyle model. In our research, we examine whether the highlighting of ingredients with separate claims has an impact on the assessment of health effects; we also examine the influence of the natural quality of an ingredient, the added protein content, or the high vitamin content on consumers.…”

Section: Aim Of Researchmentioning

confidence: 99%

“…Then, we asked respondents to evaluate attitude statements which later provided a basis for differentiating between the individual consumer groups. The claims related to healthy lifestyle were measured using elements of the General Health Interest scale [68], whereas food-related consumer involvement was measured using the corresponding scale of the Food related lifestyle model [74]. The third part of the questionnaire included demographic questions.…”

Section: Data Collectionmentioning

confidence: 99%

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I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

2021

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Due to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at identifying the role of extrinsic features (claims related to ingredients and health claims, organic or domestic origin, as well as the shape and color of packaging), gathered in the course of in-depth literature analysis, in the case of a functional smoothie. Our online consumer questionnaire was completed by 633 respondents, and the answers were assessed by choice based conjoint analysis. Our results show that each examined attribute plays a role in the assessment of health effects. The color blue has the biggest impact on making the consumer believe in the health benefits of the product. This is followed by the indication of organic origin, then the statement emphasizing the natural quality of the ingredients. The assessment of the specific extrinsic attributes is affected by consumers’ general health interest level, their involvement with food items, and their various demographic features.

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Section: Aim Of Researchmentioning

confidence: 99%

Section: Data Collectionmentioning

confidence: 99%

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

2021

Self Cite

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“…Although the explanatory power of the model is already quite high for consumer research (adjusted R 2 = 0.597), further research should explore other factors that may influence consumers, for example by including the elements of the theory of planned behavior [53] or the food-related lifestyle model [54,55] and expanding on the model.…”

Section: Limitations and Further Researchmentioning

confidence: 99%

Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products

et al. 2021

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Palm oil production and consumption involve several consequences, the perception of which are significant factors that influence consumer behavior. The aim of our research is to explore which health, environmental, or social consequences associated with palm oil influence consumers most in their behavior to avoid palm oil. We examined the three risk types from two approaches: from the viewpoint of generally perceived consequences, and the viewpoint of consequences perceived specifically in relation to palm oil. We collected data through an online consumer survey (n = 336), and we applied the method of structural equation modeling to achieve our research aim. According to our results, depending on the approach, all three consequence types influence consumer purchase intentions. Of them, the perceived effects of palm oil on health have the strongest influence on consumption intent, followed by environmental damage caused by palm oil production. The effect of general health consequences show indirect significance through information seeking, which also indicates the importance of the approach to consequence perception. Indirectly or directly, only general social consequences influence purchase intent. Our research suggests that companies developing palm oil-free products could benefit from a label on the product stating their palm oil-free nature.

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“…Therefore, this study attempts to cover the gap in knowledge on the relationship between listening to music and sustainable food consumption because no previous studies were published on this theme. Many previously published studies were focused on the comparison of cross-cultural perspectives, such as Brunsø et al (2021), focused on specific products or groups of products, such as Meyerding et al (2019) or Montero-Vicente (2019). Specifically, this study addressed the following research questions using Czech survey data: Lifestyle segmentation of Czech consumers Q.…”

Section: Sustainable Food-related Choices and Listening To Musicmentioning

confidence: 99%

Lifestyle segmentation of Czech food consumers: how sustainability and listening to music correspond to consumer lifestyles

Hrubá

Sadílek

2021

BFJ

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PurposeThe purpose of this study is to segment Czech consumers based on their sustainable food consumption and their relationship with listening to music. Specifically, the authors attempt to answer the following question: is the relationship to music a segmentation difference for young consumers in the case of sustainability? The food-related lifestyle (FRL) concept is used as a framework; little attention has been paid to the FRL profile in the context of certain types of consumer orientations toward sustainability as a social value among consumers in Czechia.Design/methodology/approachIn this research, the authors used 22 items related to sustainability (identify sustainability-oriented and health-oriented variables and socially and ethically oriented variables). The statistical data analysis techniques included factor analysis and cluster analysis. The results of the cluster analysis are the market segments. The total sample consists of 331 university students from Czechia. These data are from a continuous research project. A factor analysis identified six factors with satisfactory reliability coefficients. Using factor scores, a cluster analysis was run, resulting in four segments. These segments were further analyzed and described toward their sustainability orientation.FindingsFRL concept was used to evaluate whether there are differences in the profiles of consumer orientations. Results emphasize the importance of personal characteristics and attitudes toward music, which in turn affect strategies to communicate with different segments to promote sustainable foods. Each segment has statistically significant differences in terms of its FRL.Originality/valueThis study explores the link between attitudes and behavior and suggests strategies to better understand the effect of information on consumer behavior. The results can help practitioners develop labeling strategies for fair-trade and sustainable foods to better focus on specific segments of consumers. This can be relevant when a sustainable food market is just starting, but hopes to reach more maturity in Czechia should be of the utmost importance for investors making long-term investments.

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Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility

Cited by 59 publications

References 26 publications

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products

Lifestyle segmentation of Czech food consumers: how sustainability and listening to music correspond to consumer lifestyles

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