Corona Pandemic and Its Effects on the Behavior of the Palestinian Consumers towards Online Shopping and Purchasing in Hebron Governorate

Abstract

The aim of this study is to measure the impact of the Corona pandemic on the orientation of Palestinian consumer behavior towards shopping and electronic purchase in Hebron Governorate. For this purpose, the researcher used the descriptive analytical approach, where the study population consists of all Palestinian consumers in Hebron Governorate from the year 2022, who practice electronic shopping. Because the lack of statistics of the e-shopping practitioners, a simple random sample (Purposive) was selected consisting of (381) individuals, the questionnaire was distributed to them electronically. The study results showed that the impact of Corona pandemic on behavior orientation of the Palestinian consumer towards electronic shopping and purchasing in Hebron governorate came to a high degree, and the results also revealed that the extent of Palestinian consumers' orientation towards electronic shopping in Hebron governorate came to a high degree, and the results indicated that there is an impact of the Corona pandemic on the orientation of Palestinian consumer behavior towards shopping and electronic purchase in the governorate. In light of these results, a set of recommendations are given: encourage consumers to take advantage of the offers provided by electronic stores, providing security requirements during electronic shopping by providing software and applications that allow online shopping, and the need for the Palestinian consumer to verify the products Which he reviews through e-commerce sites and that they meet his needs and do not check his damage.