Corporate Apologia: When an
                        Organization Speaks in Defense of Itself

Hearit, Keith Michael

doi:10.4135/9781452220727.n42

Cited by 73 publications

(41 citation statements)

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“…Moreover, the narrative plots are genre or context independent. Just as public relations researchers have drawn upon heuristics like Ware and Linkugel (1973) as a means of studying apologia (Hearit, 2001), crisis and renewal (Ulmer, Seeger, & Sellnow, 2007), and other areas. The master plots serve as a means for organizations to tell their own story, build identification, and connect with others.…”

Section: Once Upon a Time: Moving From Theory To Practicementioning

confidence: 99%

The power of storytelling in public relations: Introducing the 20 master plots

Kent

2015

Public Relations Review

116

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Section: Once Upon a Time: Moving From Theory To Practicementioning

confidence: 99%

The power of storytelling in public relations: Introducing the 20 master plots

Kent

2015

Public Relations Review

116

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“…Ice (1991), Hobbs (1995), andIhlen (2002) are among the researchers to apply corporate apologia to specific crisis communication cases. Keith Hearit (1994Hearit ( , 1995aHearit ( , 1995bHearit ( , 2001Hearit ( , 2006) is most responsible for forging corporate apologia's place within crisis communication. For Hearit, a crisis is a threat to an organization's social legitimacy (the consistency between organizational values and stakeholder values).…”

Section: Informal Crisis Communication Research and Reputationmentioning

confidence: 99%

Parameters for Crisis Communication

Coombs

2010

The Handbook of Crisis Communication

338

312

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Organizations frequently find themselves in situations we would define as a crisis. Consider but a few examples: Union Carbide's devastating chemical release in Bhopal; Carrefour suffering from protests at its stores in China because of French attacks on the Olympic torch relay; customers experiencing E. coli at Taco Bell; rumors about designer Tommy Hilfiger's racist comments; Tyco executives stealing millions from the company; and Oxfam claiming Starbucks did not support coffee growers by opposing the branding of certain African coffees. We must accept that no organization is immune from a crisis anywhere in the world even if that organization is vigilant and actively seeks to prevent crises.The reality of crises leads to the need for preparation and readiness to respond -crisis management. The critical component in crisis management is communication. Over the past decade, there has been a massive increase in crisis communication research. As the field of crisis communication develops, it is important to develop parameters for that growth. This chapter and the Handbook of Crisis Communication are steps towards articulating the parameters and utility of crisis communication. The focus in this book is the research used to advance our understanding of communication's role in the crisis management process. To properly set the stage for this collection, it is important to define key terms in crisis management and overview key research on the central theme of crisis communication. By examining these fundamental elements, the parameters of crisis communication begin to emerge. Key Definitions for CrisisBecause of the diversity of crisis research, it is important to present definitions of key crisis terms early to help set boundaries. The key terms for the Handbook include crisis, crisis management, and crisis communication. The three are inextricably interconnected and must be considered in a progression from crisis to

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“…This is a line of research that Keith Michael Hearit (Western Michigan University) has pursued for a number of years (e.g., Hearit, 1994Hearit, , 1995aHearit, , 1995bHearit, , 1996Hearit, , 1997Hearit, , 1999Hearit, , 2001. The rhetorical term that Hearit has helped to popularize in public relations is apologia*''a broad term that means to respond to organizational criticism by offering a vigorous and compelling defense' ' (p. 4).…”

Section: For the Rhetorically Interestedmentioning

confidence: 96%

Love in Tough Times: Crisis Communication and Public Relations

Ihlen¹

2010

Review of Communication

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Corporate Apologia: When an Organization Speaks in Defense of Itself

Cited by 73 publications

References 0 publications

The power of storytelling in public relations: Introducing the 20 master plots

The power of storytelling in public relations: Introducing the 20 master plots

Parameters for Crisis Communication

Love in Tough Times: Crisis Communication and Public Relations

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