2022
DOI: 10.1177/14614448221077354
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Corporate censorship online: Vagueness and discursive imprecision in YouTube’s advertiser-friendly content guidelines

Abstract: This article deals with YouTube’s advertiser-friendly content guidelines – the content rules dedicated to defining what YouTube deems advertiser (un)friendly and that YouTube creators seeking to monetise their content through advertising have to follow. Specifically, this study addresses the textual composition of YouTube’s regulations with a focus on occurrences of vagueness. Regarding methods of data analysis, I take a corpus-assisted discourse analytical approach to YouTube’s texts on advertiser-friendlines… Show more

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Cited by 6 publications
(1 citation statement)
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“…This type of exclusion arises from the interplay between technological systems, commercial incentives (Gillespie, 2018) and social interactions. Further, it is outsourced (Roberts, 2016), automated (Gillespie, 2020) and opaque (Kopf, 2022). In other words, sociotechnological exclusion refers to the process by which individuals, as well as groups are rendered 'outsiders' and excluded from online spaces due to the enforcement of new tech platform policies.…”
Section: Online Socio-technological Exclusionmentioning
confidence: 99%
“…This type of exclusion arises from the interplay between technological systems, commercial incentives (Gillespie, 2018) and social interactions. Further, it is outsourced (Roberts, 2016), automated (Gillespie, 2020) and opaque (Kopf, 2022). In other words, sociotechnological exclusion refers to the process by which individuals, as well as groups are rendered 'outsiders' and excluded from online spaces due to the enforcement of new tech platform policies.…”
Section: Online Socio-technological Exclusionmentioning
confidence: 99%