Corporate Governance of Sustainable Artificial Intelligence (AI) in Strategic Communication (SC) and Digital Marketing (DM): United Arab Emirates Guidelines

Abstract

Artificial intelligence has become a major element in corporates' strategic plans, and its technologies have been linked to strategic communication techniques for public relations and digital marketing communications. The current study aimed to monitor Governance of Sustainable Artificial Intelligence (AI)in Strategic Communication (SC) and Digital Marketing (DM).
 The research initially involved secondary research where qualitative data was collected to design research questions related to the governance of sustainable AI as a frame for strategic communication and digital marketing. The mixed method of data collection adapted using a textual discourse analysis form to collect data and determine organizational governance priorities for responsible artificial intelligence in the United Arab Emirates (UAE).
 The results indicated the responsible use and sustainability of artificial intelligence and its impact on the organization's strategic communication and emphasize the corporates efforts to protect users from electronic fraud based on (AI)techniques to detect hacks, frauds, and misleading messages.
 The findings recommended reliance on robots to manage social media platforms, crisis communication, public relations and digital advertising, and detecting machine production of fake content.