Corporate Image of Banks from the Generation Y Perspective

Braciníková, Veronika; Matušínská, Kateřina

doi:10.11118/actaun201866020441

Cited by 4 publications

(2 citation statements)

References 10 publications

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“…specific institution. Braciníková and Matušínskáą (2018) "s study tested eight factors: the bank employees behavior, building customer relationships with the bank, repeated advertising, bank graphic design, bank service quality, the age of the bank in the market, the advanced technologies using in the bank, and the bank ambassador, which are significant impact in building the bank image from the Czech Millennials (generation Y) perspective".…”

Section: Conceptual Image Of the Islamic Bankmentioning

confidence: 99%

Measuring Customers Satisfaction of Islamic Banking Sector in Jordan

Qaisi

Alrosan

2020

Humanities and Social Sciences Letters

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This study measured the satisfaction of customers with the quality of Jordanian Islamic banking services. This study investigated the effect of customer satisfaction factors (quality of services, trust, and institutional image and the confidence of customers) in Islamic banks on their satisfaction with their services. The sample size consisted of 186 clients of Jordanian Islamic banks. The paper used simple and multiple linear regression methods. The major findings revealed that there is a positive significant impact of elements (services quality, customer confidence, and institutional image) in customer satisfaction with their services. The sample of this paper does not cover the total number of customers of Islamic banks in Jordan and did not take into account all the factors that affect the satisfaction of customers. In the future, it could be a more comprehensive study done in Arab countries. This result is highly relevant with immediate practical implications. This study is intended to help Jordanian Islamic banks' management develop their marketing strategies. This is important for the survival of this type of bank. Contribution/Originality:The primary contribution of this study revealed that there is a positive significant impact of bank services quality, customer confidence, and institutional image on customer satisfaction. These findings will help banks' management develop their marketing strategies, keeping current customers satisfied and attracting new clients.

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Section: Conceptual Image Of the Islamic Bankmentioning

confidence: 99%

Measuring Customers Satisfaction of Islamic Banking Sector in Jordan

Qaisi

Alrosan

2020

Humanities and Social Sciences Letters

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“…It makes the company will not lose the market, and the company also can enter a new market without any obstacle. By increasing brand value and customers' loyalty, it gives impact to the financial statement which minimalizes marketing cost so that it is efficient from sustainability value creation (Braciníková & Matušínská, 2018;Fatemi & Fooladi, 2013;Loveland et al, 2019).…”

Section: Sustainable Financementioning

confidence: 99%

Sustainable Finance: Customer Loyalty or green environment?

Ilma

2020

International, J. , Contemporary, account.

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<p><strong>Abstract:</strong> The purpose of this research is to see how the Indonesian bankers in response to OJK roadmap (Financial Services Authority) about sustainable finance. Sustainable financing has several interpretations that are understood differently by every banker. Sustainable finance that explain by OJK is financing for eco-friendly product such as forestry and peat land, energy and transportation, and agricultural. Banks encourage to have healthy or green lifestyle in bank such as drink in a tumbler compared to plastic glass or bottle. On the other hand bank also encourage their marketing directorate to choose potential customer which have a good product and high profitability. The good relationship with customer can made customer loyal to the bank and their business with bank will sustain. The method used in this research is qualitative by in-depth interview on 10 bankers who work in 10 largest banks in Indonesia. We are choosing team leader of credit marketing in each bank, as we already known that marketing is the main profit generator in banks and the person who is directly meet the customer, not only existing customer but also new customer. Consideration of choosing potential customer is marketing responsible. They are made some assessment to the client which is suitable with banks aims. The results in this study indicate that the roadmap that has been launched by OJK has not been in line with marketing employees as there is some information that has not reached the bankers. As some of them still thinking a good relationship with customer will make bank business sustainable. Moreover, in their view of sustainable finance is not only focused on the financing for environmentally friendly efforts, but must be on the view of a good long-term relationship between the bank and its creditors in order to get mutual reciprocal relationship.</p>

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Earnings Management as a Tool of Bankruptcy Prevention during Global Pandemic of COVID-19

Usheva

Vagner

2021

SHS Web of Conf.

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Research background: The Covid-19 pandemic affects all areas of operation in almost every country, except for Slovakia. In Slovakia, radical measures were taken in the first phase of March, and the state of emergency required the closure of gastronomic establishments, service operations, restrictions on shops, stricter hygiene measures and restrictions on free cross-border as well as a national movement. The second phase is foreseen in the autumn, which should be much more demanding, and it will also be a great challenge for companies to be able to adapt their activities to the new standards. An important question for companies is how this will affect their financial results. Some companies were not affected by the disease; others had to be closed, did not generate any profit, eventually went bankrupt. Purpose of the article: The purpose of this article is primarily to examine the impact of coronavirus on earnings management and how it will affect further decision-making within the company. In our study, we focused on the impact that Covid-19 has or will have on the management of companies in Slovakia. A total of 172 companies in Slovakia operating in various sectors were interviewed Methods: The methodology used standard questionnaire survey procedures with scale answers. We addressed companies, despite the sector in which they operate. The overall return was 20%, and we obtained 172 responses. Findings & Value added: Because the consequences of the Covid-19 disease are not yet evident, managers within earning management will also count on reserves in the form of savings accounts more than before.

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Corporate Image of Banks from the Generation Y Perspective

Cited by 4 publications

References 10 publications

Measuring Customers Satisfaction of Islamic Banking Sector in Jordan

Measuring Customers Satisfaction of Islamic Banking Sector in Jordan

Sustainable Finance: Customer Loyalty or green environment?

Earnings Management as a Tool of Bankruptcy Prevention during Global Pandemic of COVID-19

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