2021
DOI: 10.4018/978-1-5225-8266-3.ch003
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Corporate Leadership and Corporate Culture in Start-Up Companies

Abstract: A vital point of success for many companies is to develop a leadership that matches the culture of the employees to generate a high level of performance on startups. Currently, it is important to note that the startups have a very distinctive culture and way of working. Most of the employees are young and ambitious persons, something that affects their mentality and way of work. The aim of this research is to further investigate this issue and to draw conclusions on how leadership can create a culture that wil… Show more

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Cited by 5 publications
(1 citation statement)
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“…Corporate culture is linked with corporate communication and it affects how the attitude of the workforce is in totally, given the unwritten protocol of interactions as well as the company values. Studies show that managing culture is an important entity in branding your corporate identity, thus enhancing the performance of the company (Belias & Rossidis, 2021;Belkaci & Mekbel, 2021;Ralph, et al, 2020).…”
Section: Change Managementmentioning
confidence: 99%
“…Corporate culture is linked with corporate communication and it affects how the attitude of the workforce is in totally, given the unwritten protocol of interactions as well as the company values. Studies show that managing culture is an important entity in branding your corporate identity, thus enhancing the performance of the company (Belias & Rossidis, 2021;Belkaci & Mekbel, 2021;Ralph, et al, 2020).…”
Section: Change Managementmentioning
confidence: 99%