“…Despite the costs associated with name change (Mase, 2009; Durrani, 2013; Cole et al , 2015), its impact on financial performance remains unclear and under-researched. This is because most of the studies on name change focus on large and/or listed companies (Howe, 1982; Bosch and Hirschey, 1989; Cooper et al , 2001; Josev et al , 2004; Andrikopoulos et al 2007; Kadapakkam and Misra, 2007; Wu, 2010; Karim, 2011; Kot, 2011; Durrani, 2013; Gupta and Aggarwal, 2014; Cole et al , 2015). A number of prior studies typically examine stock market reaction to name change.…”