“…In addition to corporate cash contributions, executives volunteer time and serve on nonprofit boards, firms donate inventory to nonprofits (Markoff, 1993), and companies partner with inner-city schools (Kuhn, 1990;Shell, 1990;Solomon, 1991), environmental programs (Sklar and Ames, 1983) and social welfare agencies (Cusack, 1990). Firms also sponsor charity events and work closely with nonprofits, particularly universities, to develop new products and technologies, although in these cases companies expect to reap direct benefits for themselves (see Post and Waddock, 1989;Bryan, 1991;Cogill, 1991).…”