Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

Lee, Hanjoon; Park, TaeKyu; Moon, Hyoung Koo; Yang, YongHee; Kim, Chankon

doi:10.1016/j.jbusres.2008.08.007

Cited by 93 publications

(51 citation statements)

References 39 publications

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“…Forehand and Grier (2003) verified that consumers dislike companies' attempts to demonstrate pure public service motivations while concealing their strategic earnings behind charities. Likewise, studies have shown that consumers are more sensitive to real business charities (Lee et al, 2009) and feel averse to the ingratiation of companies (Godfrey, 2005).…”

Section: Crm and Self-construalmentioning

confidence: 99%

Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model

Yang¹,

Yen²

2018

PSYCH

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This study examined whether the impact of consumers' self-construal on purchase intention toward cause-related marketing (CRM) goods was indirectly affected by empathy and moral identity. A total of 524 valid samples were collected, after which the moderated mediation hypotheses were tested using Process software. The research data were segmented into three score groups to compare the differences between the high score and low score groups. The empirical results revealed the following findings. 1) Moral identity internalization and symbolization resulted in positive moderation effects on the direct impact of interdependent self-construal on purchase intention toward CRM products. However, under the mediating effect of empathy, the "low/low" and "high/high" groups from moral identity internalization and symbolization each produced positive and negative moderation effects. 2) Regarding the direct impact of moral identity internalization and symbolization on independent self-construal toward purchase intention toward CRM products, the "low/low" and "low/high" groups from internalization and symbolization produced positive moderation effects. However, under the mediating effect of empathy, only the "low/low" groups from internalization and symbolization produced significant positive mediating effects. Within the consumers' self-construal and its impact on purchase intention toward CRM products, the mediation role of empathy and moderated mediation role of the two moral identity dimensions in the influence relationship were constructed. In terms of practical aspects, companies are recommended to conduct market segmentation based on consumers' moral identities and develop distinct 261 Psychology marketing strategies accordingly. Future studies are recommended to explore the factors behind the impact of these two groups from moral identity on purchase intention toward CRM products.

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Section: Crm and Self-construalmentioning

confidence: 99%

Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model

Yang¹,

Yen²

2018

PSYCH

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“…Morality is described as the capacity to decide between ''good'' and ''bad'' or ''better'' and ''worse'' actions and it is the undecidabilitythe allowing of doubt in selection processes, which reflects the moral element of choice (Clegg et al 2007b). Selection processes, hence, are compounded by the ambiguity and subjectivity accompanying philanthropic engagements, where the outcomes for both, companies and stakeholders, are often uncertain (Halme and Laurila 2009;Lee et al 2009). This elevates the role of critical practise in business ethics (Weiskopf and Willmott 2013), which acknowledges the complexity and at time controversial nature of corporate philanthropy.…”

Section: Business Ethics As Practisementioning

confidence: 99%

Corporate Philanthropy Through the Lens of Ethical Subjectivity

2017

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The dynamic organisational processes in businesses dilute the boundaries between the individual, organisational, and societal drivers of corporate philanthropy. This creates a complex framework in which charitable project selection occurs. Using the example of European tour operators, this study investigates the mechanisms through which companies invest in charitable projects in overseas destinations. Inextricably linked to this is the increasing contestation by local communities as to how they are able to engage effectively with tourism in order to realise the benefits tourism development can bring. This research furthers such debates by exploring the processes through which tour operators facilitate community development through charitable giving. Findings show, with no formal frameworks in existence, project selection depends upon emergent strategies that connect the professional with the personal, with trust being positioned as a central driver of these informal processes. Discretionary responsibilities are reworked through business leaders' commitment to responsible business practises and the ethical subjectivity guiding these processes.

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“…Three types of scales were used: (1) feeling as if the respondents experience the problems that these tempe producers deal with (2) sharing the same feeling as what tempe producers feel; and (3) tendency to arouse internal desire/wish to provide support. Purchase intention towards the products of tempe producers joining the protests was modified from Lee et al (2008) and Hendarto (2009). Two types of scales were used: if the price and quality are similar (between the products of tempe producers joining the protests and those who did not join the protests), then I am (1) willing to consider the products of tempe producers joining the protests (2) willing to purchase the products of tempe producers joining the protests.…”

Section: Methodsmentioning

confidence: 99%

ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

Hendarto¹,

Dharmmesta²,

Purwanto³

et al. 2017

EKUITAS

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ABSTRAK ABSTRACTThe theory of attribution has been widely used in marketing studies. However, this theory contains some limitations as well. Using the context of protests of tempe producers, this study aims at minimizing the limitations by integrating the attribution theory with collective action theories, prosocial theories, and expectancy-value theories in explaining and predicting the behavior of product consumers and individuals/groups that joined the protests. To answer the research objectives, this study proposed a model integrating the attribution of perceived motives of tempe producers joining the, empathy towards tempe producers, attitude towards tempe producers, and subsequent purchasing intention. The results indicate that the proposed model is supported by the data. This implies that the integration of the attribution theory with collective action theories, prosocial theories, and expectancy-value theories can minimize the limitations with regard to the criticism in neglecting motivation in attribution processes and confounding between attribution processes and attributional processes.

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Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

Cited by 93 publications

References 39 publications

Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model

Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model

Corporate Philanthropy Through the Lens of Ethical Subjectivity

ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

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