Corporate Reputation: A Combination of Social Responsibility and Industry

Melo, Tiago; Garrido-Morgado, Álvaro

doi:10.1002/csr.260

Cited by 384 publications

(400 citation statements)

References 99 publications

(336 reference statements)

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“…Many researchers have investigated CSR from the perspective of particular sectors or industries (e.g., Wagner et al 2002;Cuganesan et al 2010) and studying industry effects is a widely adopted practice in CSR research (e.g., Young and Marais 2012;Melo and Garrido-Morgado 2011). Specifically, varying industry levels of stakeholder activism and stakeholder interest in CSR appear to influence the relationship between firms' CSR and financial performance (Chand and Fraser 2006).…”

Section: Industry Effectsmentioning

confidence: 99%

Concealing social responsibility? Investigating the relationship between CSR, earnings management and the effect of industry through quantitative analysis

Moratis

Egmond

2018

Int J Corporate Soc Responsibility

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The relationship between corporate social responsibility (CSR) and earnings management (EM) has only emerged recently as a topic of academic research. Literature suggests that firms may strategically use CSR to compensate for EM or to deflect stakeholder attention from EM. Studies on the EM-CSR relationships have so far yielded contradictory results. Additionally, research has largely neglected the influence of industry on this relationship. As scholars of both CSR and EM have suggested that industry effects may play a role, this study examines the relationship between the level of CSR performance of companies, the extent of EM firms are practising and the effect of industry (high vs. low environmental impact as a proxy for experienced stakeholder pressure). Using the Modified Jones model, discretionary accruals are estimated and used as a proxy for EM (accrual-based EM). Firm CSR performance is captured by using the Kinder, Lydenberg, Domino (KLD) database. Using a sample consisting of 5494 observations of US listed companies for the fiscal years 2003 until 2009, this study (1) finds no relationship between EM and CSR and (2) finds that the firms in the category high environmental impact do not seem to practice EM but do display higher levels of CSR performance. Finally, the article reflects critically on the concepts used in studying the EM-CSR relationship and its contribution to the literature.

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Section: Industry Effectsmentioning

confidence: 99%

Concealing social responsibility? Investigating the relationship between CSR, earnings management and the effect of industry through quantitative analysis

Moratis

Egmond

2018

Int J Corporate Soc Responsibility

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“…One of the advantages of engaging in CSR is that it can improve the firm's reputation (Gardberg and Fombrun, 2006;Heikkurinen, 2010;Babiak and Trendafilova, 2011;Melo & Garrido-Morgado, 2012;Lin et al, 2016). Enhanced stakeholder perceptions are a valuable resource that will lead to improved financial performance (Walker and Mercado, 2015).…”

Section: Orporate Social Responsibility (Csr) Consultancies Increasmentioning

confidence: 99%

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Graafland

2017

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) is believed to improve a company's reputation. However, CSR may also put reputation at risk by making the company a more attractive target for activists' campaigns. We test this effect on a sample of 1355 European small and medium-sized enterprises (SMEs). We find that CSR increases the future probability that an SME's CSR is monitored by local non-governmental organizations (NGOs) and that this moderates criticism of the SME's CSR. The results imply that SMEs that only halfheartedly implement CSR are more vulnerable to public criticism than SMEs that do not engage in CSR at all. It is advisable that SMEs only position themselves as sustainable companies if their environmental policies have proven to contribute to sustainable development. When initiating stakeholder engagement, SMEs should prevent disappointment by tempering stakeholders' expectations, as NGOs participating in a stakeholder dialogue can use inside information to raise public criticism.

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“…Corporate reputation is an important factor in stakeholders' decisions, for employees deciding to work for a company, for investors to invest in it, and for consumers to buy its product and services [71]. A number of studies (e.g., Bhattacharya and Sen 2004 [72]; Du et al, 2010 [73]; Melo and Garrido-Morgado 2012 [74]) have shown that companies benefit from engaging in responsible corporate activities [75]. Companies profit from obtaining favourable consumer awareness, attitude and a sense of attachment as well as by building a long lasting positive corporate image and good reputation [75].…”

Section: Corporate Reputation and Critical Consumerismmentioning

confidence: 99%

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

2017

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Responsible Research and Innovation (RRI) is a term used by policy-makers and academics to refer to research and innovation that is ethically acceptable and socially desirable. Despite the fact that the vast majority of research and innovation (R&I) is funded and produced by industry, companies tend to have no awareness or recognition of this concept. This is unfortunate, as the RRI paradigm could be mutually beneficial for both business and society: it could help businesses realise competitive opportunities while also leading to positive economic, societal and environmental impacts. This paper investigates how industry can be incentivised to engage in research and innovation following the approach of RRI. We propose a matrix of incentives for stimulating the adoption of RRI. We categorise incentives according to three dichotomies: external and internal, instrumental and non-instrumental, direct and indirect. The incentives are formalised in a causal loop diagram, which can be used to demonstrate the sound character of investing in RRI from a business perspective. We discuss examples of incentives, including corporate reputation and critical consumerism, certification, employee engagement, and governance. Lastly, to ensure effective implementation of RRI, we outline factors for the realisation of successful incentives for RRI in industry.

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Corporate Reputation: A Combination of Social Responsibility and Industry

Cited by 384 publications

References 99 publications

Concealing social responsibility? Investigating the relationship between CSR, earnings management and the effect of industry through quantitative analysis

Concealing social responsibility? Investigating the relationship between CSR, earnings management and the effect of industry through quantitative analysis

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

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