2013
DOI: 10.2139/ssrn.2326585
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Corporate Reputation and Social Media: A Game Theory Approach

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Cited by 5 publications
(4 citation statements)
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“…In view of procedural control, the UK statutory regime and DPA Code set forth a more formalised process and provide a clearer roadmap for implementation. 152 The DoJ has discretion to determine whether there is a breach of DPAs, while the Crown Court assumes this role under Schedule 17 with such determinations to be made on the basis of a balance of probabilities. 153 The SFO encourages compliance, which is labelled as a twofold enforcement approach.…”
Section: Dpas: a Comparative Perspectivementioning
confidence: 99%
“…In view of procedural control, the UK statutory regime and DPA Code set forth a more formalised process and provide a clearer roadmap for implementation. 152 The DoJ has discretion to determine whether there is a breach of DPAs, while the Crown Court assumes this role under Schedule 17 with such determinations to be made on the basis of a balance of probabilities. 153 The SFO encourages compliance, which is labelled as a twofold enforcement approach.…”
Section: Dpas: a Comparative Perspectivementioning
confidence: 99%
“…According to Warrin et al (2013), social media is a formidable platform to publicize a firm's brand and improve its reputation. Nevertheless, there are risks, in particular, the spread at an unprecedented speed and scale of information, independently of being true or false.…”
Section: Reputational Riskmentioning
confidence: 99%
“…This makes it particularly vital that when organisational crises occur they are dealt with swiftly and appropriately and that using social media like Twitter to adopt an apologetic tone can be considerably more effective than press releases and information posted on blogs. 'Rescuing' a negative reputation is beyond the scope of this chapter, however see Schultz et al (2011) for guidance on how this may be managed and see Warin et al (2013) for an account of how game theory can be utilised for enhancing and protecting reputation using social media. Regardless of a company's presence (or absence) on social media it is clear that consumers will continue these conversations.…”
Section: X5 Raising Brand-awareness With Social Mediamentioning
confidence: 99%