Corporate Reputation and the Theory of Social Capital

Luoma‐aho, Vilma

doi:10.1002/9781118335529.ch24

Cited by 19 publications

(16 citation statements)

References 42 publications

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“…This support provided by the organization in terms of diverse membership would help them to create a positive reputation among the public. Furthermore, though social capital has been found in the literature to support corporate reputation (Luoma-aho, 2013), this study found membership heterogeneity as one of the group characteristics of social capital that influenced the reputation of the emergency management organization among the public. Other emergency management organizations can consider this social capital dimension (i.e.…”

Section: Resultsmentioning

confidence: 66%

“…This indicates expectations of volunteering and is represented by the dimension volunteerism in social capital. Though social capital has been found in the literature to support corporate reputation (Luoma-aho, 2013), this study found expectations of volunteering as one of the features of volunteerism, a social capital dimension that influences the reputation of the emergency management organization. Furthermore, maintaining the reputation of an organization is important in today's social media sphere since it influences the trusting belief of the public in terms of voluntary donations, increasing the volunteer-base and defending the organization against criticism (Schultz et al , 2019).…”

Section: Resultsmentioning

confidence: 71%

“…Here's how we teamed up to sharpen their emergency management skills off the field” ). Though social capital has been found in the literature to support corporate reputation (Luoma-aho, 2013), this study has found that togetherness of the organization with the public and other entities was a dimension of social capital that influenced the reputation of the emergency management organization.…”

Section: Resultsmentioning

confidence: 72%

“…The findings of this study in terms of the cultural dimension – openness, reflects providing feedback and open to changing processes which is in consensus with issuing natural disaster warnings and settings industry standards to protect the public and their assets in natural disasters (“ Elevating homes is one-way residents can protect themselves against flood damage, and xx helps set standards about how high to elevate structures to help homeowners and communities avoid the financial toll of flooding” ). Though social capital has been found in the literature to support corporate reputation (Luoma-aho, 2013), this study has found that helpfulness of the organization was as one of the generalized norms of Social capital that influenced the reputation of the emergency management organization.…”

Section: Resultsmentioning

confidence: 74%

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Organizational culture on the Facebook page of an emergency management agency: a thematic analysis

Kurian

Goh

John³

2020

OIR

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PurposeThe purpose of this study is to identify organizational cultural factors and overarching themes on emergency management evident across the Facebook page of an emergency management organization. This study also aims to understand the dimensions of social capital that influence the reputation of emergency management organization using the lens of organizational culture.Design/methodology/approachThe organizational cultural factors defined in the literature were used to classify content posted by the organization during a six-month period. The posts were read and analyzed thematically to determine the overarching themes evident across the collected posts. The dimensions of social capital defined in the literature were used to determine its influence on the reputation of an emergency management organization.FindingsThe organizational cultural factors that emerged from the analysis are openness and future orientation without any evidence on risk-taking and flexibility. An analysis of cultural factors indicates that organizational culture facilitates knowledge exchange and knowledge combination. The key themes embedded in the organization's posts are emergency preparedness, communication devices for emergency management, coordination and admiration. The dimensions of social capital that influenced the reputation of emergency management organization were group characteristics, volunteerism, generalized norms and togetherness. Though previous studies have found the influence of culture on social capital, this study extends those findings by identifying the dimensions of culture (i.e. openness and future orientation) that reflects the social capital dimensions (i.e. generalized norms and group characteristics) in an organizational setting.Research limitations/implicationsThis study contributes to theory on the identification of cultural factors from content posted by emergency management organizations on a public social networking site (SNS). The organization benefited in terms of its reputation through the dimensions of social capital which are group characteristics, volunteerism, generalized norms and togetherness. One of the organizational reputation dimensions that was evident in this study was moral reputation which is a contribution of this study.Practical implicationsAmong the guiding principles of Sendai Framework for Disaster Risk Reduction, three guiding principles were evident in the posts of the emergency management organization. These principles which represent the practical implications of this study are disaster risk reduction through cooperation, inclusiveness of minority community members and implementing cost-effective and sustainable development policies for future through investment.Originality/valuePrevious studies have examined organizational culture in general, but to date there has been very little research into determining cultural factors that facilitate knowledge exchange and knowledge combination. This is also a unique study which identified the dimensions of social capital and organizational reputation in emergency management.

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Section: Resultsmentioning

confidence: 66%

Section: Resultsmentioning

confidence: 71%

Section: Resultsmentioning

confidence: 72%

Section: Resultsmentioning

confidence: 74%

See 2 more Smart Citations

Organizational culture on the Facebook page of an emergency management agency: a thematic analysis

Kurian

Goh

John³

2020

OIR

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“…Studying the type of enterprise's contact with stakeholders at the network level can provide organizations with a more targeted description of emerging relationships and help them determine if stakeholders may require attention at certain times. Pragmatically, implementing a web-centric approach may also require organizations to invest in social media monitoring services and develop new skills in big data network management and social media analytics (Luoma-aho, 2013;. However, even if social media monitoring services and software for 'listening to social media' open new possibilities for identifying and prioritizing stakeholders, the complexity of the social media environment should not be underestimated.…”

Section: Resultsmentioning

confidence: 99%

The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media

Wereda¹,

Pokorski²

2021

ERSJ

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Purpose: The aim of the article is to present the role of communication in the process of building safe and ethical relationships using various traditional and more modern methods, i.e., the use of social media. Design/Methodology/Approach: Both quantitative and qualitative research methods were used. The data for analysis were obtained using the diagnostic survey method using the questionnaire technique. More specifically, the CATI method was used to obtain the data, which made it possible to find out the opinions of the respondents via a telephone conversation. The data was obtained in June 2019. In addition to the empirical method, the study also used theoretical research methods, such as the analytical-synthetic method, which was used to perform the critical analysis of the literature on the subject. Moreover, abstraction was used to select the necessary elements for the analysis. The data obtained from the survey questionnaire was compared with the recommendations in the field of communication with stakeholders. Generalization and inference were used to formulate conclusions. Findings: The considerations contained in the article are the part of a broader research on the role of communication-traditional and more advanced methods in building relations between an enterprise and its stakeholders. The changes taking place in the market have had changed the role of social media in the communication process, but still traditional methods are important in the functioning of enterprises. Practical Implications: Enterprises try to use many types of methods to create safe relationships with their stakeholders. The most important element is the diversification of communication channels to reach each stakeholder group. Originality/value: There are many articles about communication between enterprise and its shareholders but there is a lack of a publication fully devoted to the issue of building safe relations between them, especially pointing out the use of social media.

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The Future of Communication Research in Corporate Reputation Studies

Carroll

2013

The Handbook of Communication and Corporate Reputation

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Corporate Reputation and the Theory of Social Capital

Cited by 19 publications

References 42 publications

Organizational culture on the Facebook page of an emergency management agency: a thematic analysis

Organizational culture on the Facebook page of an emergency management agency: a thematic analysis

The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media

The Future of Communication Research in Corporate Reputation Studies

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