Corporate reputation in the era of Web 2.0: the case of Primark

Jones, Brian; Temperley, John; Lima, Anderson Bentes de

doi:10.1362/026725709x479309

Cited by 143 publications

(103 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…DeTienne and Lewis, 2005) and Primark (e.g. Jones et al, 2009) in the 1990's and more recently Apple (Garside, 2013) for use of child labour and sweatshops in Asian manufacturing sites, caused negative press and unwanted attention from stakeholders, leading to tarnished reputations and public condemnation of their actions.…”

Section: Sustainability In the Construction Industrymentioning

confidence: 99%

Implementing sustainability in small and medium-sized construction firms

Upstill-Goddard¹,

Glass

Dainty

et al. 2016

Engineering, Construction and Architectural Management

View full text Add to dashboard Cite

Citation: UPSTILL-GODDARD, J.D., 2016. Implementing sustainability in small and medium-sized construction firms: the role of absorptive capacity.Engineering, Construction and Architectural Management, 23(4), pp. Additional Information:• This paper was accepted for publication in the journal Engineering, Construction and Architectural Management. Design/methodology/approach -Taking an organisational learning and absorptive capacity (ACAP) perspective, this research uses the case study approach and abductive logic to understand what role learning plays with regard to sustainability standard implementation.Findings -The results reveal that strong communication channels and commitment to training programmes increase the capacity for implementing standards, but that SMEs tend only to approach standards if they see immediate financial benefits stemming from their implementation.Practical implications -SMEs provide a challenging context for the implementation of sustainability standards unless there are significant external levers and extrinsic motivation for them to be embraced. Care should be taken in incorporating these aspects into the future design of standards that are more aligned with SME needs.Social implications -Stakeholders should seek to apply pressure to firms to positively influence engagement with sustainability standards.2 Originality/value -The role and importance of ACAP is an underdeveloped debate in the certification field. This study is the first that links the process of implementing a standard with the ACAP of an organisation.

show abstract

Section: Sustainability In the Construction Industrymentioning

confidence: 99%

Implementing sustainability in small and medium-sized construction firms

Upstill-Goddard¹,

Glass

Dainty

et al. 2016

Engineering, Construction and Architectural Management

View full text Add to dashboard Cite

show abstract

“…With the rise of digital media, brand building has become multidirectional, interconnected and partly beyond marketers' control as consumers and business customers have extensive options to participate in the discussions, create and share content and talk to each other (Hennig-Thurau et al, 2010). Previously, companies were able to control the information emanating from them, but this is no longer true, at least not to the same degree (Hennig-Thurau et al, 2010;Jones et al, 2009;Kaplan and Haenlein, 2010). Digital media, especially social media, requires authentic stories to be told, not just marketing messages to be sent (Fournier and Avery, 2011).…”

Section: Requirements Of Digital Age For Brandingmentioning

confidence: 99%

Industrial branding in the digital age

Lipiäinen

Karjaluoto

2015

Journal of Business &Amp; Industrial Marketing

View full text Add to dashboard Cite

Abstract:Purpose: This study describes the overall branding logic of an international industrial company operating in the renewable energy industry and responds to calls for empirical research on 1) how to build a B2B brand in the digital age, and 2) how digital media can be used for branding. A digital branding model is also developed.Design: A single case study of a company at the forefront of digital media usage is used to develop the model. The main data comes from semi-structured theme interviews and on content analysis of the channels used to create a brand on the Internet. Findings:In the digital age, firms seem to benefit from having a strong market orientation and a holistic branding approach with robust integration of their different functions. Branding in the digital age requires strong internal communication as well as consistent external communication, but also positioning of the brand in topical conversations. For an industrial organization, becoming an opinion leader is a strategy well suited to branding and can be supported by creating relevant content subsequently delivered through various social media channels. Research limitations:The results of this study are based on a single case study and hence are not generalizable.Originality: This study is among the first to respond to the calls for empirical research on industrial brand management in the digital age and contributes to the emerging B2B branding and branding on digital age literature.Keywords: Industrial brand, industrial branding, i-branding, digital media, social media Article Classification: Research paper Industrial branding in the digital age Introduction Digitization, globalization and so forth has increased competition, which in turn has forced B2B companies to find new ways to distinguish themselves in the market. Increasingly companies are focusing their efforts on specialized activities like manufacturing and branding to stay competitive (Hsiao and Chen, 2013). It has been suggested that B2B branding and brand management are now even more critical success factors for organizations than they were before (Helm and Jones, 2010;Kotler and Pfoertsch, 2007).A majority of the available B2B branding studies have focused on testing causal links between brand-related variables and their outcomes while several studies have emphasized the importance of B2B branding (see e.g. Aspara and Tikkanen 2008;Balmer and Greyser, 2006;Baumgarth, 2010;Kotler and Pfoertsch, 2007;Leek and Christodoulides, 2011). Despite the increased understanding about the importance of B2B branding, B2B branding literature has been described as embryonic (Roberts and Merrilees, 2007 p. 140). A recent literature review on B2B branding reveals the topic is still nascent and fragmented (Keränen et al., 2012). Specifically, firms seem to be neglecting key strategic and tactical issues in relation to building, managing and refreshing B2B brands (Lindgreen et al., 2010).The social revolution brought by digitization and its influence on the interaction between people and th...

show abstract

“…In addition, it has been suggested that corporations (and their supporters) can use social media to improve the management of corporate crises (e.g., Gonzalez-Herrero and Smith 2008;Schultz et al 2011). Thus, Primark used social media to address allegations of human rights abuse in their supply chain which had been broadcast by the BBC, and various supporters of Primark (and their cheap clothing products) used social media to voice their support for the brand (Jones et al 2009). …”

Section: Social Media and Social Relationsmentioning

confidence: 99%

“…Political and social theorists, for example, identify the changing dynamics the internet gives rise to for state-society relations (e.g., Castells 2000;Drezner 2010). Likewise, management and marketing scholars have begun analyzing the strategic risks and opportunities that social media raise for corporations (e.g., Jones et al 2009); and corporate communications scholars the importance of social media for public relations and crisis management (e.g., Schultz et al 2011). Corporate social responsibility (CSR) scholars, by way of contrast, are only just beginning to explore how social media impact on business responsibility in general, and on the nature of corporate-society relations in particular.…”

Section: Introductionmentioning

confidence: 99%

Corporations and Citizenship Arenas in the Age of Social Media

2013

View full text Add to dashboard Cite

Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of 'citizenship arenas' to identify three dynamics in social media-augmented corporate-society relations. First, we note that social mediaaugmented 'corporate arenas of citizenship' are constructed by individual corporations in an effort to address CSR issues of specific importance thereto, and are populated by individual citizens as well as (functional/formally organized) stakeholders. Second, we highlight that, within social media-augmented 'public arenas of citizenship', individual citizens are empowered, relative to corporations and their (functional/formally organized) stakeholders, when it comes to creating, debating, and publicizing, CSRrelevant issues. Third, we posit that information and communication technology corporations possess specific, and potentially very important, capacities, when it comes to creating, or helping construct, public arenas of citizenship from within which individual citizens can influence their broader political-economic environment. Following this, we discuss how social media can contribute to 'dysfunctions' as well as 'progressions' in corporate-society relations, and conclude with a number of suggestions for future research.

show abstract

Corporate reputation in the era of Web 2.0: the case of Primark

Cited by 143 publications

References 12 publications

Implementing sustainability in small and medium-sized construction firms

Implementing sustainability in small and medium-sized construction firms

Industrial branding in the digital age

Corporations and Citizenship Arenas in the Age of Social Media

Contact Info

Product

Resources

About