Corporate Reputation Management and Social Media: An Analysis on Facebook Accounts of the Most Valuable 5 Brands in Turkey

Altunbaş, Hüseyin; Diker, Ersin

doi:10.17680/akademia.37335

Cited by 4 publications

(5 citation statements)

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“…On the other hand lack of communication is evaluated as poor reputation management by clients (Altunbas and Diker, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

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Social media and investment firms in Turkey

Aslan¹

2017

Pressacademia

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Social media has become an important aspect of finance in the past few years and all reputable firms like to present themselves in social media, because it implies a corporate identity from the investors' point of view. Especially for generation Y and millennials who are born to the age of internet, social media has become a way of life. It is also the key of life for corporations that want to reach these generations as a part of their client portfolio. The aim of this paper is to investigate the social media presence of Turkish intermediary institutions and figure out whether these institutions have managed to make an online impression and whether this impression has taken an effect on the financial front for these firms by analyzing related income and other related indicators such as client complaints as well as taking into account the strategies involving Istanbul Financial Center Project (IFC). Data belonging to a total of 66 intermediary institutions are collected and independent t-test and parametric and nonparametric correlations analyses are applied to data. According to analysis results there is a significant relationship between social media presence of intermediary institutions and authorization certificate types of these institutions, forex income and the number of client complaints. Location of intermediary institutions is found not to be significant, opposite of suggested by IFC. Only half of Turkish intermediary institutions are found to be effectively present in social media. This unwillingness of intermediary institutions limits the promotion of finance sector and contradicts the IFC project.

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“…On the other hand lack of communication is evaluated as poor reputation management by clients (Altunbas and Diker, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Corporate reputation management can be most effectively carried out via social media platforms since it is quite easy to communicate with clients and help build a brand name. On the other hand lack of communication is evaluated as poor reputation management by clients (Altunbas and Diker, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Social media and investment firms in Turkey

Aslan¹

2017

Pressacademia

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“…On the other hand lack of communication is evaluated as poor reputation management by customers (Altunbas and Diker, 2015). There are three ways to use social media for intermediary institutions.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Corporate reputation management can be most efficiently carried out via social media platforms since it is quite easy to communicate with clients and help build a brand name. On the other hand lack of communication is evaluated as poor reputation management by customers (Altunbas and Diker, 2015). There are three ways to use social media for intermediary institutions.…”

Section: Literature Reviewmentioning

confidence: 99%

Catching Zeitgeist: social media presence of intermediary institutions

Arslan¹

2017

Pressacademia

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Purpose-Social media has become an important aspect of finance in the past few years and all reputable firms like to present themselves in social media, because it implies a corporate identity from the investors' point of view. Especially for generation Y and millennials who are born to the age of internet, social media has become a way of life. It is also the key of life for corporations that want to reach these generations as a part of their client portfolio. The aim of this paper is to investigate the social media presence of Turkish intermediary institutions and figure out whether these institutions have managed to make an online impression and whether this impression has taken an effect on the financial front for these firms by analyzing related income and other related indicators such as client complaints as well as taking into account the strategies involving Istanbul Financial Center Project (IFC). Methodology-Data belonging to a total of 66 intermediary institutions are collected and independent t-test and parametric and nonparametric correlations analyses are applied to data. Findings-According to analysis results there is a significant relationship between social media presence of intermediary institutions and authorization certificate types of these institutions, forex income and the number of client complaints. Location of intermediary institutions is found not to be significant, opposite of suggested by IFC. Conclusion-Only half of Turkish intermediary institutions are found to be effectively present in social media. This unwillingness of intermediary institutions limits the promotion of finance sector and contradicts the IFC project.

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“…Reputation is accumulation assessment of individual or group against the company or organization to give satisfaction created from time [17][18][19][20]. Reputation measurement can be performed using the dimensions of Fombrun [21] consisted of product and service, vision and leadership, workplace environment, financial performances, social responsibility, and emotional appeal.…”

Section: Literaturementioning

confidence: 99%

Service Quality and Reputation Toward Customer Trust in Life Insurance Corporation

Lisnawati¹,

Razati²,

Mulyani³

2016

Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

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Abstract-The low of customer trust is discussed on insurance sector. Companies should pay attention to this aspect because trust plays an important role in the engagement of longterm relationship between company and consumers in insurance services. Zurich Gold Lion is one of the insurance company which has a problem with customer trust. This study aims to identify and measure the impact of service quality and reputation on customer trust. This research applies descriptive verification method and research data is collected from 150 respondents of Zurich Gold Lion customer by multiple regression analysis techniques. It is discovered that service quality and reputation positively affected customer trust, service quality positively affected 35,8% customer trust while reputation affected 7% on customer trust. In addition, a factor in building a good service quality is the quality of interaction between service provider and customer, while the workplace environment is a factor in creating perceptions of the customer to the company's reputation.

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Corporate Reputation Management and Social Media: An Analysis on Facebook Accounts of the Most Valuable 5 Brands in Turkey

Cited by 4 publications

References 0 publications

Social media and investment firms in Turkey

Social media and investment firms in Turkey

Catching Zeitgeist: social media presence of intermediary institutions

Service Quality and Reputation Toward Customer Trust in Life Insurance Corporation

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