Corporate Response Against COVID-19: Manufacturing Shift by Ford-Otosan

Abstract

In the time of disasters and crisis, governmental organizations are responsible for performing disaster-relief tasks and providing economic support. However, these organizations may fail to fulfill their duties in emerging and developing market settings either because of a lack of resources or bureaucratic inefficiencies. At the rise of these situations, corporations are expected to help society via corporate social responsibility (CSR) projects. This viewpoint article reflects upon the Ford-Otosan's attempt to devise a CSR project to support Turkish citizens during the COVID-19 crisis and meet the public's expectations. This study aims to set a future research agenda on CSR and multinational joint-ventures' non-market strategies by illustrating a unique insight into an international joint-venture during the COVID-19 crisis.

An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan

“…In other words, banks needed corporate image to improve their competitiveness because corporate image was evaluated as more important than reputation by customers (Szwajca 2018). Furthermore, Ar and Abbas (2021b) argued that enterprises could boost their image through supporting the government and society, which could help them overcome the damaged caused by sickness and disease.…”

“…Enterprises could step in and support the government and provide aids to societies through their own networks, which could help them in terms of boosting their corporate image (Ar and Abbas 2021b).…”