2011
DOI: 10.1002/bse.744
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Corporate Responsibility and Identity: from a Stakeholder to an Awareness Approach

Abstract: Firms are encouraged to manage their corporate responsibility and identity in accordance with the popular stakeholder theory. Managers are, however, confronted with the complexity of the praxis and related ethical dilemmas, as the expectations of their external stakeholders may be myriad, ambiguous and self‐contradictory, or even non‐existent in the global and dynamic business contexts. Therefore, the purpose of this paper is to (a) review and critically discuss the stakeholder approach in striving for a respo… Show more

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Cited by 54 publications
(59 citation statements)
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References 69 publications
(103 reference statements)
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“…This approach leads to a new business philosophy that can be contextualized into a coordination game schema, where reputation permeates every action or decision and, as a final outcome, the results are consistent with the theory of multiple intelligences, allowing the development of a new skill that can be called reputational intelligence. As a result, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities, considering that an organization can adopt different identities when facing sustainability issues [25] and favoring the appearance of new approaches [26] as well as the reconsideration of the traditional ones [27]. This is done in order to rethink and advance the existing academic knowledge [28][29][30], taking into account that there is no need for theories of organizations to be exact or general in order to become helpful [31].…”
Section: Introductionmentioning
confidence: 99%
“…This approach leads to a new business philosophy that can be contextualized into a coordination game schema, where reputation permeates every action or decision and, as a final outcome, the results are consistent with the theory of multiple intelligences, allowing the development of a new skill that can be called reputational intelligence. As a result, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities, considering that an organization can adopt different identities when facing sustainability issues [25] and favoring the appearance of new approaches [26] as well as the reconsideration of the traditional ones [27]. This is done in order to rethink and advance the existing academic knowledge [28][29][30], taking into account that there is no need for theories of organizations to be exact or general in order to become helpful [31].…”
Section: Introductionmentioning
confidence: 99%
“…The stakeholder approach to business and society relationships implies that consumers, NGOs and other stakeholders adopt a watchdog role to contain corporate irresponsibility that puts their interests at risk (Heikkurinen and Ketola, 2012). In order to fulfil this role and to serve as a counterweight to corporate power, stakeholders urge corporations and their associated supply chains to be transparent (e.g., Dingwerth and Eichinger, 2010;Fernandez-Feijoo et al, 2014;Garcia-Sanchez et al, 2014).…”
Section: Discussionmentioning
confidence: 99%
“…Despite their central role in the supply chain, focal companies are not entirely free to do whatever they wish, as active stakeholders (usually customers, state representatives and nongovernmental organisations) act as watchdogs when their stakes are at issue (Freeman et al, 2010;Heikkurinen and Ketola, 2012). But for the watchdog mechanism to work, a degree of transparency is needed.…”
Section: The Relevance Of Transparency In Businessmentioning
confidence: 99%
“…The susceptibility toward organizations' environment has essentially ethical dimensions, as well. Heikkurinen and Ketola (2012) raised the question of "how companies can admit a responsible identity which leads to a desired image and reputation?" and proposed an awareness approach: Instead of trying to manage the complexity of contextual identities as the consequence of "outsourced ethics," companies can diminish the complexity by approving the personification of the company as the consequence of "insourced ethics."…”
Section: Csr and Sa Linkagementioning
confidence: 99%