Corporate Social and Digital Responsibility

Abstract

The aim of the article is to outline the relationship of the concept of CSR with the issue of digital transformation. Significant advancements in technology and wide access to the Internet has resulted in what is named the Digital age. In the Digital age, CSR and digital transformation are becoming one of the main factors of the company’s competitiveness. Digital transformation is currently the most important element of the Fourth Industrial Revolution that changes the way of doing business. It requires the necessity of deep changes in the sphere of awareness of people working in the businesses. Digital transformation seems to be an effective solution to the main problems that appear in the competitive business environment. Corporate Digital Responsibility (CDR) is standing out as the new direction changing the relationship between labour and technology as well as shaping the ethical use of new technologies.

The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation

“…Four key factors were identified that included exploring new business models, reexamining underlying digital operational models, strengthening digital capabilities using talent and skills, and expanding new digital traction metrics (Table 1). According to Orbik and Zozulakova [18], CSR and DT are important factors in upgrading global competitiveness in the modern society. DT reduces the impact on the envi-ronment and expands talent diversity, enabling companies to comply with their social responsibilities [53].…”

“…Today's relationship between business (or economic value) and moral (or social value) takes on CSR principles-based corporate activity forms, and the Internet and mobile devices have become efficient CSR communication and upgrading tools for enterprise organizations in the digital age. For example, DT has already greatly contributed to reducing pollutant emissions and increasing environmental protection, allowing people to solve existing problems in a more environmentally friendly way [18,58]. In addition, there seems to be little disagreement that digital transformation such as big data, the IoT, artificial intelligence, AR/VR, and robots will profoundly impact the labor sector.…”

“…In addition, there seems to be little disagreement that digital transformation such as big data, the IoT, artificial intelligence, AR/VR, and robots will profoundly impact the labor sector. Summing up, CSR and DT are two of the most important factors of global competitiveness in the modern world [18].…”

“…DT has already significantly contributed to the reduction of pollutant emissions and increased environmental protection [18]. There are several cases of pursuing environmental sustainability through DT.…”

“…In the digital age, CSR and digital transformation (DT) are becoming critical factors of a company's competitiveness [18]. Especially, DT is the most important element of the FIR, changing the way business is performed [19].…”