Corporate Social Responsibility: A Case Study in Subsidiaries from Brazil and China

Abstract

Corporate Social Responsibility refers to the business' role in providing Sustainable Development through fair and appropriate relationships with its stakeholders. This study aimed to describe and analyze the CSR evolution in two subsidiaries within the same group, one located in Brazil and other in China. In general, observed similarities in CSR evolution. In both companies, the order in which the dimensions received incentives was the same, first the economic, then the environmental and lastly the social dimension. However, some differences were noted, such as the initial situation of dimensions and the time to consolidate the pillars. In Chinese company, the inicial situation about environmental and social dimension was worst. Other point refers to time toward CSR. In Brazilian' subsidiary, the CSR evolution occurredrslower. The last point refers to requirements of second order, given the non-observance of these in both subsidiaries.

Assessing corporate social responsibility concepts used by a Brazilian manufacturer of airplanes: A case study at Embraer

“…Currently, these two organizations and Akatu Institute (Akatu, 2015) are characterized as important agents promoting CSR in Brazil. To Barros et al (2014) and Prates et al (2015), it becomes clear the evolution of CSR in Brazil despite of the problems existing.…”

“…Regarding to the Brazilian context, to understand the current situation of CSR development, it is necessary to first understand some elements of the construction of Brazilian society. Mostardeiro (2007) and Prates et al (2015) argue that the construction of Brazilian society was characterized by a process that generated high levels of socioeconomic inequality throughout history and that this situation began to change from the years 80/90. According Barros et al (2014) and Schmidheiny (2006), it was in this period that CSR began to be glimpsed by the population as a possible solution to the causes of social problems, since the prevailing idea that the government had no ability to solve them.…”

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“…The small number that have appeared are case studies of companies that have adopted corporate social responsible codes of conduct (denoted in these studies as "CSR" practices) and bring attention to the impact of CSR activities on corporations, such as the tension between CSR activities and company profits (e.g. Pan et al 2014), between a company's tax payments in relation to its CSR activity (Laguir et al 2015), and to the utility of evolutionary theory to appreciating the particularities of CSR activities (Prates et al 2015). These research articles expand our understanding of the tradeoffs between socially responsible and sustainable practices in relation to company profits, albeit fail to inform about the number of urban/regional jobs generated, neither clarify the degree to which wages improve employees' overall welfare nor illuminate the value of the dollar amount paid in taxes to local economies, and do not clarify which sustainable practices foster healthy urban/regional environments.…”

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“…Such practices have helped not only to sustain the environment but grow the businesses as well [3,4]. Yet in most of the nations around the world, CSR is seen mostly from the voluntary perspectives with companies being incentivized and in some cases nudged towards it but very rarely forced to donate [5,6,7].…”