Corporate Social Responsibility and Brand Loyalty in Punjab's Banking Sector: Exploring the Mediating Role of Corporate Branding

Shafiq, Muhammad Aqib; Iqbal, Saba; Kumar, Nikhil; Khan, Fasih Ahmed

doi:10.52131/pjhss.2023.1102.0397

Cited by 4 publications

(3 citation statements)

References 53 publications

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“…I am very satisfied with the personalization offered by this Borobudur temple service for me. That is, there is substantially a close relationship between perceived reputation and trust in internet purchases (Shafiq, Iqbal, et al, 2023), commitment and relationships strongly influence service (Thuy & Ngoc Quang, 2022), as well as the choice to make purchases (Mohseni et al, 2016). In the Long term, loyalty will be formed at the level of customer satisfaction and trust which in turn is influenced by the quality of service(Setó-Pamies, 2012).…”

Section: Brand Reputation Has No Effect On Customer Satisfactionmentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.

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Section: Brand Reputation Has No Effect On Customer Satisfactionmentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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“…However, the more authoritarian and transactional ideas of conventional leadership are still regarded as being good ones (Ghasempour et al, 2021;Roshana et al, 2023;Ali & Asim, 2023;Shafiq et al, 2023). These leadership styles typically show ethical beliefs that are more concerned with the organization and the rules than they are with the people inside the organization or the outside community (Elci et al, 2021;Kumar & Khan, 2023). This is not a criticism of any form of leadership, but it is crucial for leaders to understand the ethical foundations of their individual leadership styles, especially in times of significant change, in order to explain their choices to stakeholders and to better understand why they make them.…”

Section: Literature Reviewmentioning

confidence: 99%

The Assessment of Ethical Leadership in Developing Ethical Climate and Decision Making-Evidence from Pakistan

Saira¹,

Ramzan²,

Mushtaq³

et al. 2023

JEMBA

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Objective: The purpose of this research was to ascertain how ethical leadership influenced decision making through mediating role of ethical climate. Methodology: The current study was based upon the single reality that is have used the positivist approach to examine the relationship of the variables. In the quantitative method of the research study different methods are applied to test the hypothesis. This study has used the cross sectional time horizon in which the data have been collected from the respondents of the Pakistani public organizations in single/one point in time. Data were collected from the respondents with the help of the survey questionnaire among 200 respondents where the researcher got 150 responses from the respondents. Non probability sampling technique was applied in the research study. All the ethical procedures and guidelines were followed while collecting the data from the respondents. Results: Shown that ethical leadership has positive influence on ethical climate and decision making, ethical climate positively moderates the influence of ethical leadership on decision making. Conclusion: Controlling the ethical aspects in leadership effectively boosts decision making through the role of ethical climate.

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“…CSR initiatives must, however, be genuine and incorporated into the operations and core values of the business to be successful. Initiatives in CSR that are superficial or tokenistic and lack true dedication can backfire and result in charges for greenwashing or cause-related marketing performed simply for profit (Fatma and Khan, 2023;Shafiq et al, 2023).…”

Section: The Function Of Csr In Creating Brand Loyalty and Credibilitymentioning

confidence: 99%

Green marketing and corporate social responsibility: A review of business practices

Deshmukh,

Tare

2023

Multidiscip. Rev.

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Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical and sustainable company practices. This review article offers a thorough examination of the relationship between green marketing and CSR, examining the historical progression, theoretical foundations, and tactical ramifications of green marketing for various businesses. It emphasizes the difficulties of "greenwashing," the significance of transparency, and the necessity of striking a balance between business objectives and sustainability aims. The study clarifies how government regulations and incentives influence green marketing and corporate social responsibility (CSR) practices, highlighting the significance of legal frameworks, tax breaks, and public‒private partnerships. With an emphasis on new tactics, projected shifts in consumer needs, and prospective areas for further study and development, future trends and prospects in green marketing and CSR should be investigated. With an emphasis on consumer behavior, innovative sustainable packaging, and the effect of CSR on staff engagement, more research and collaboration are needed to develop green marketing and CSR practices. Businesses looking to maximize their positive impact and governments trying to create inclusive and successful sustainability legislation can both benefit from its insightful advice. We can all contribute to a greener and more socially responsible world by making sustainability a core value and encouraging cooperation.

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Corporate Social Responsibility and Brand Loyalty in Punjab's Banking Sector: Exploring the Mediating Role of Corporate Branding

Cited by 4 publications

References 53 publications

Nostalgic Marketing and its Antecedents on Gen X

Nostalgic Marketing and its Antecedents on Gen X

The Assessment of Ethical Leadership in Developing Ethical Climate and Decision Making-Evidence from Pakistan

Green marketing and corporate social responsibility: A review of business practices

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