Corporate Social Responsibility and Competitiveness – Empirical Results and Future Challenges

Loikkanen, Torsti; Hyytinen, Kirsi

doi:10.1007/978-94-007-1390-1_7

Cited by 5 publications

(5 citation statements)

References 11 publications

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“…In other words, CSR activities contribute in enhancing firms' competitiveness through the mediating role of company reputation. This finding is in accordance with previous studies on CSR (Turyakira et al, 2014;Tantalo et al, 2012;Loikkanen and Hyytinen, 2011;Zsolnai, 2006). In more detail, the results indicated a considerable positive influence of each of the social (SD), legal (Leg.…”

Section: Discussionsupporting

confidence: 92%

Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms

Ashour¹,

Ali²,

Allan³

2020

IJEBA

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Purpose: This study is intended to gain insight into the association of Corporate Social Responsibility (CSR) implementations and the achievement of competitive advantage focusing on the mediation role of company reputation (CR) in this relationship. Design/Methodology/Approach: Semi-structured interview technique was used to confirm the validity of the research model. In addition, the purposive sampling method has been used targeting senior decision makers in different well-known 5-star hotels and resorts in Jordan. A total of three hundred (300) questionnaires were distributed. While two hundred and forty (240) questionnaires were retrieved from respondents, two hundred and eleven (211) questionnaires were valid and usable. Findings: The results elucidated the mechanism of CSR and competitive advantage relationship. Although the results confirmed the positive (direct and indirect) effect of the social, the legal, and the ethical dimensions of (CSR) on competitive advantage, data analysis did not support any significant impact for the environmental dimension on competitive advantage (CA) through the company reputation (CR) as a mediator variable. Practical Implications: This study raises awareness of (CSR) implementations in serviceoriented developing economies through highlighting the mechanism and relationships of CSR and competitive advantage. It is hoped that, it will contribute to generate interest towards the concept of ``Environmental Corporate Social Responsibility`` (ECSR), as a strategic alternative at the aim of the achievement of competitive advantage. Originality/Value: The study goes beyond examining the causal relationship between (CSR) and competitive advantage. It focuses on achieving a deep understanding of this relationship by exploring the mechanisms of its work through illustrating the mediation role of reputation.

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Section: Discussionsupporting

confidence: 92%

Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms

Ashour¹,

Ali²,

Allan³

2020

IJEBA

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“…The extant literature provides empirical support for these finding. However, previous studies (Bos-Brouwers, 2010; Pagell and Wu, 2009; Loikkanen and Hyytinen, 2011; Cheng et al , 2008; Walker and Jones, 2012) took the selective view of CC and KD instead of measuring the specific notion of CC and KD as defined in the current study. For example, Bos-Brouwers (2010) and Pagell and Wu (2009) considered innovation as one of the dimensions of CC and reported the instrumental role of innovation in achieving sustainability.…”

Section: Results and Data Analysismentioning

confidence: 96%

“…For example, Bos-Brouwers (2010) and Pagell and Wu (2009) considered innovation as one of the dimensions of CC and reported the instrumental role of innovation in achieving sustainability. Loikkanen and Hyytinen (2011) found the positive relationship between an organization’s drive for competitiveness and the economic, environmental and social dimensions of corporate responsibility. With regard to the positive association between KD and SSCM, Cheng et al (2008) found that sharing knowledge in green supply chains is crucial in achieving supply chain-wide competitive advantage.…”

Section: Results and Data Analysismentioning

confidence: 99%

“…Klassen and Vereecke’s (2012) case study research revealed that competitiveness is a valuable capability for addressing social issues in supply chain operations. Furthermore, Loikkanen and Hyytinen (2011) empirically examined the connection between corporate social responsibilities and CC. They reported that large organizations are more likely to have a positive relationship between competitiveness and corporate social responsibility.…”

Section: Literature Reviewmentioning

confidence: 99%

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Exploring the relationships of the culture of competitiveness and knowledge development to sustainable supply chain management and organizational performance

Fantazy

Tipu

2019

JEIM

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Purpose The purpose of this paper is to draw upon the resource-based view of the firm to explore how a firm’s resources (assets and capabilities) such as culture of competitiveness (CC) and knowledge development (KD) relate to sustainable supply chain management (SSCM) and organizational performance (OP). Design/methodology/approach Data were collected from 242 supply chain and logistics managers in Pakistan and a structured equation modeling approach was used. Findings The results of the study provide support for the proposed hypotheses and indicate that CC and KD are positively related to SSCM and OP. This points out that the organizations in Pakistan are likely to emphasize CC and KD to achieve OP. However, the positive but weak association of CC and KD with SSCM highlights that the organizations in Pakistan show less concern for SSCM. Originality/value The literature did not reveal any study which examined the relationships of the CC and KD to SSCM and OP in developing countries. The present study aims to address this gap in the literature.

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“…Performance advantage is the ultimate result of a competitive advantage. This includes not only financial but also social performance advantages (Brower et al, 2017; Deng et al, 2013; Husted & Salazar, 2006; Loikkanen & Hyytinen, 2011). As corporate competitive advantage is multilevel and multidimensional, the nexus between CSR activities and corporate competitive advantage also shows diversification.…”

Section: Theoretical Considerationsmentioning

confidence: 99%

The curvilinear relationship between corporate social responsibility and competitive advantage: Empirical evidence from China

Ding-yu

2023

Business Ethics Env & Resp

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The positive or negative impacts corporate social responsibility (CSR) may have on business performance have drawn research interest. In recent years, the focus of research has shifted toward the link between CSR and corporate competitive advantage. Corporate competitive advantage is a multifaceted and holistic concept that captures more than just corporate financial performance. Building on the resource‐based view (RBV), corporate competitive advantage construct theory, and CSR behavior theory, we explore how a firm's CSR engagement shapes its corporate competitive advantage. Our analysis of a panel dataset of 64 companies with a top‐100 CSR development index in China and 704 firm‐year observations over the sample period from 2009 to 2019 reveals an inverse U‐shaped relationship between CSR and corporate competitive advantage. This signifies that corporate competitive advantage first increases with CSR engagement but declines as it reaches a threshold level where CSR activities are beyond the affordability of the firm. We also examine how behaviors at various CSR engagement levels influence different dimensions of corporate competitive advantage. These results support a curvilinear relationship, explaining why many CSR strategies have been ineffective in the past. The findings may help guide corporate decisions and government policymaking on CSR.

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Corporate Social Responsibility and Competitiveness – Empirical Results and Future Challenges

Cited by 5 publications

References 11 publications

Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms

Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms

Exploring the relationships of the culture of competitiveness and knowledge development to sustainable supply chain management and organizational performance

The curvilinear relationship between corporate social responsibility and competitive advantage: Empirical evidence from China

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