Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan

Abstract

Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization’s CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer’s priority appeared to be different than offered by Carroll’s Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.

Impact of Corporate Social Responsibility on Consumer Response in Pakistan: A Mediating Role of Positive Moral Emotions, Attitude, and Consumer-Company Identification

“…(Laroche, Kim, & Zhou, 1996;Sen & Bhattacharya, 2001;De Wolf, Mejri, & Lamouchi, 2012;Shim, Eastlick, Lotz, & Warrington, 2001) Social responsibility consumer behavior is usually the conduct of a person being socially involved and working toward social change. These consumers look for more information and data related to the brand products, consumes and disposes of it in such a way that enhances the pros and reduce some disastrous effects on the environment and the society (Mohr et al, 2001;Safi et al, 2013).…”

“…Moreover, it would allow different marketers to devise appropriate advertising approaches. (Safi & Ramay, 2013). If vendors know the purchasing actions of the buyers, they will identify in what way buyers gather information and what will be the reasons behind purchasing.…”

The Influence of Airlines' Corporate Social Responsibility on Customer Loyalty

“…The philanthropic responsibility includes voluntary work or activities and donations aiming to raise the well-being and development of society as a whole. 8,22,23,24 Moreover, this four-element concept helps business organizations to understand the CSR philosophy and paves the way for beginners to be engaged in CSR activities effectively. 24,25 Therefore, socially responsible companies are expected to: (1) Be profitable while providing desired goods and services (fulfill their economic responsibility); (2) obey the law (fulfill their legal responsibility); (3) follow codes of conduct considered as morally right (meet their ethical responsibility); and (4) contribute actively to the well-being of the communities in which they operate (address their philanthropic responsibility).…”

“…8,22,23,24 Moreover, this four-element concept helps business organizations to understand the CSR philosophy and paves the way for beginners to be engaged in CSR activities effectively. 24,25 Therefore, socially responsible companies are expected to: (1) Be profitable while providing desired goods and services (fulfill their economic responsibility); (2) obey the law (fulfill their legal responsibility); (3) follow codes of conduct considered as morally right (meet their ethical responsibility); and (4) contribute actively to the well-being of the communities in which they operate (address their philanthropic responsibility). 26 On the other hand, different CSR actions are summerized 18,23 into five broad domains: (1) Community support (arts, education, corporate giving, charitable giving, innovative giving, volunteer programs, and housing); (2) diversity (sex, race, disability, promotion of women or minority employees, contracting with women and minority suppliers, (3) employee support (job security, the provision of retirement benefits, favorable union relations, and ensuring of employees" health and safety); (4) environment (environmentallyfriendly products, use of clean energy, sustainable management systems, waste management, and pollution control); and finally (5) product quality (safety, innovative products, and proxy for consumer relations).…”

Studying the Influence of Airlines Corporate Social Responsibility on Consumers Loyalty

“…Philanthropic responsibilities includes voluntary work or activities and donations aiming to raise the well-being and development of society as a whole. 8,22,23,24 As a conceptual model, this four-element model provides extensive support to the business organizations in understanding CSR philosophy and offers a useful roadmap for beginners to engage in CSR activities. 24,25 Therefore, socially responsible companies are expected to: (1) be profitable while providing desired goods and services (fulfill their economic responsibilities), (2) obey the law (fulfill their legal responsibilities), (3) follow codes of conduct considered as morally right (meet their ethical responsibilities), and (4) contribute actively to the well-being of the communities in which they operate (address their philanthropic responsibilities).…”