“…Fombrun et al, 2015;Ponzi et al, 2011;Rothenhoefer, 2019). Recently, an increasing amount of studies have started to delineate from the collective measure, which includes internal and external target groups, and have hypothesised the theory of stakeholders-specific approach when measuring corporate reputation (Long et al, 2019;Puncheva-Michelotti et al, 2014;Schmitz et al, 2019;Terblanche, 2014;Tischer & Hildebrandt, 2014;Wepener & Boshoff, 2015).…”