Corporate social responsibility and its impact in consumer decision-making

Rodrigues, Paula; Borges, Ana Pinto

doi:10.1108/srj-02-2014-0026

Cited by 42 publications

(45 citation statements)

References 53 publications

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“…Maignan et al (1999) defined corporate social responsibility as the process by which organizations consider economic, ethical, legal, and discretionary accountabilities toward different types stakeholders. In other words, corporate social responsibility emphasizes on the actions and procedures of an organization that takes into consideration the requirements and expectations of various stakeholders in three distinct aspects: environmental, economic, and social (Aguinis and Glavas, 2012;Rodrigues and Borges, 2015;Rupp et al, 2010;Shabib and Ganguli, 2017). Another definition for corporate social responsibility was expressed by Pérez et al (2013) as the efficiency of a brand in producing and placing its products in a particular target market, taking into considerations the fulfillment of social obligations.…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

Customer retention and the mediating role of perceived value in retail industry

Hanaysha¹

2018

WJEMSD

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Purpose The purpose of this paper is twofold: to examine the effect of corporate social responsibility, social media marketing, sales promotion, and store environment on the perceived value and customer retention in the retail industry; and to provide a significant contribution to the existing literature by examining the mediating effect of the perceived value between the stated factors and customer retention. Design/methodology/approach A quantitative research approach was utilized, collecting data from customers of department stores in the east coast of Malaysia. In total, 278 valid questionnaires were used in the analysis of data using the structural equation modeling. Findings The findings indicate that perceived value has a significant positive effect on customer retention. The outcomes also showed that social media marketing has an insignificant effect on the perceived value, whereas its effect on customer retention is positive and statistically significant. Additionally, the results confirmed that corporate social responsibility and store environment have significant positive effects on the perceived value and customer retention. Moreover, the findings showed that sales promotion has a significant positive effect on the perceived value, but its effect on customer retention is insignificant. Finally, the results revealed that the perceived value mediates the relationships between all of the independent variables and customer retention. Originality/value The results of this study improve our understanding of how these factors affect customer retention in the retail industry.

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Section: Corporate Social Responsibilitymentioning

confidence: 99%

Customer retention and the mediating role of perceived value in retail industry

Hanaysha¹

2018

WJEMSD

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“…The implementation of appropriate, sufficiently sophisticated activities contributes to more favourable impacts on consumers (Bhattacharya & Sen, 2003). A close relationship is forged by CSR, thus there is more confidence from consumers (Benjamin, 2001;Rodrigues & Borges, 2015). Also, CSR has a positive effect on social capital (Lins et al, 2017).…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

The Use of CSR in E-Commerce as a Way to Compete

Bartók¹

2018

JOC

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The article deals with the impact of corporate social responsibility (CSR) on small-medium companies (SMEs) in the field of e-commerce. As many people today are aware of the exhaustion of resources, ethical codes as well as working standards, CSR has become a strong competitive tool. Additionally, with the global increase in economy, e-commerce users have come to be regarded favourably in terms of environmental friendliness, with e-commerce becoming a popular tool of purchase. However, previous research offers little understanding about the relationship between CSR and e-commerce. To shed some light on this issue, two questionnaire surveys and interviews with seven managers of selected companies were conducted in the Czech Republic. The participants in the first study were e-commerce customers (N = 207), and the second study was aimed at SMEs in e-commerce (N = 63). The research shows that the implementation of CSR may influence sales positively. The findings also indicate that consumers prefer companies with CSR as well as the necessity of good implementation of CSR in the company process by managers. The most discussed issue of CSR by SMEs managers concerned working standards. The research also shows big differences between formal acceptance and certified SMEs for CSR. CSR is not only a competitive advantage but also one of the ways to maintain sustainable corporate development with ethical codes and transparent corporate policy.

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“…When reviewing instruments, this article focuses on survey instruments developed to measure the stakeholders' perceptions of CSR in the discipline of business and management, as opposed to scales that measure consumer social responsibility (e.g. A. Quazi, Amran, & Nejati, ; Rodrigues & Borges, ) or social responsibility in other contexts such as universities (e.g. Latif, ).…”

Section: Introductionmentioning

confidence: 99%

“…A. Quazi, Amran, & Nejati, 2016;Rodrigues & Borges, 2015) or social responsibility in other contexts such as universities (e.g. Latif, 2017).…”

Section: Introductionmentioning

confidence: 99%

Measuring corporate social responsibility: A critical review of survey instruments

Latif

Sajjad

2018

Corp Soc Responsibility Env

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The purpose of this study is to identify and review survey instruments used to evaluate stakeholders' perceptions of corporate social responsibility (CSR). In this article, the Thomson Reuters Web of Science database was used to search for relevant articles. A systematic review of published studies from 1990 to 2017 identified apposite survey instruments employed to measure the stakeholders' perceptions of CSR. Articles were analyzed for descriptive information and psychometric validity. A total of 43 survey instruments were found that measured stakeholders' CSR perception. Of those, 20 articles included all psychometric properties. In addition, the analysis suggested economic, legal, ethical, discretionary/philanthropic, social, and environmental responsibilities as common dimensions. This study contributes to CSR literature by providing several suggestions regarding the development of survey instruments to measure the stakeholders' perceptions of CSR.

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Corporate social responsibility and its impact in consumer decision-making

Cited by 42 publications

References 53 publications

Customer retention and the mediating role of perceived value in retail industry

Customer retention and the mediating role of perceived value in retail industry

The Use of CSR in E-Commerce as a Way to Compete

Measuring corporate social responsibility: A critical review of survey instruments

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