2022
DOI: 10.1371/journal.pone.0260125
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Corporate social responsibility and job applicant attraction: A moderated-mediation model

Abstract: Based on the social identity theory, this study investigates the mediation and moderation mechanism of CSR on job applicant attraction. A total of 395 job seekers are recruited to join in the experiment survey. The results indicate that job seekers’ perceptions of CSR positively relate to job applicant attraction, employer reputation and expected pride mediate this relationship, respectively, and the serial mediating role of employer reputation and then expected pride in the relationship between CSR and job ap… Show more

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Cited by 8 publications
(2 citation statements)
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“…With mature employee-dimensional social responsibility, potential benefits transform into tangible outcomes. On the one hand, an organisation can form a good reputation to enhance its attractiveness to potential employees [ 61 ]. On the other hand, the potential benefits of employee-dimensional social responsibility fulfilment, such as the improvement of employees’ work literacy and potential, need to be accumulated for a period of time to be transformed into employees’ comprehensive abilities.…”
Section: Empirical Analysis and Hypothesis Testingmentioning
confidence: 99%
“…With mature employee-dimensional social responsibility, potential benefits transform into tangible outcomes. On the one hand, an organisation can form a good reputation to enhance its attractiveness to potential employees [ 61 ]. On the other hand, the potential benefits of employee-dimensional social responsibility fulfilment, such as the improvement of employees’ work literacy and potential, need to be accumulated for a period of time to be transformed into employees’ comprehensive abilities.…”
Section: Empirical Analysis and Hypothesis Testingmentioning
confidence: 99%
“…While more conceptually nascent than product or employment brands, the CSR brand has also been found to increase employer attractiveness (Carlini et al , 2019; Jakob et al , 2022; Jones et al , 2014; Wang and Chen, 2022). Denoting an organization’s socially responsible values and morals, CSR brands indicate an organization’s overall concern for treatment of others, and how that will be extended to its employees.…”
Section: Theory and Hypotheses Developmentmentioning
confidence: 99%