Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy

Miragaia, Dina Alexandra Marques; Ferreira, João J.; Ratten, Vanessa

doi:10.1080/19406940.2017.1374297

Cited by 63 publications

(34 citation statements)

References 68 publications

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“…Capabilities allow organisations to deploy resources to achieve strategic goals (Aaker & Joachimsthaler, 2000) by undertaking activities which are heavily influenced by the social actors involved (Manoli, 2020). Furthermore, consistency relates to the contending objectives of addressing social issues whilst aspiring to augment corporate performance (Miragaia et al, 2017). Adherence to stated values and careful selection of business partners with complementary social commitments validates an organisation's consistency since failure to 'walk the talk' is a criticism of companies claiming social responsibility (Meehan et al, 2006).…”

Section: Development Of Csv and Associated Actorsmentioning

confidence: 99%

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

Cook

Biscaia

Papadas

et al. 2021

European Sport Management Quarterly

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Research question: Building on the growing demand for organisations to generate both economic and social value, this study explores the creation of shared value (CSV) by major sport events (MSEs) and their sponsors. Research methods: Semi-structured interview data were collected from multinational, senior industry practitioners with a sponsorship remit. Template analysis was employed to generate a model of shared value creation that extends prior literature. Results and findings: Findings indicate that sponsors and MSEs can utilise organisational capabilities, consistency and cultivation to create shared value. This process is boosted by a symbiotic relationship between MSEs and sponsor(s). The length of sponsorship also affects positive outcomes arising from CSV by a number of additional actors within the ecosystem, including host citizens, athletes, and consumers. Implications: This study posits a model that advances the concept of CSV and its application within the context of MSEs. It contributes to developing enduring sponsor-MSE relationships aimed at creating a lasting footprint with a range of actors within their ecosystem. Also, the study provides nuanced insights for practitioners and academics about the importance of CSV.

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Section: Development Of Csv and Associated Actorsmentioning

confidence: 99%

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

Cook

Biscaia

Papadas

et al. 2021

European Sport Management Quarterly

View full text Add to dashboard Cite

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“…An organizational culture that balances self-and other-related values can help to generate goodwill from internal and external stakeholders (Miragaia, Ferreira, & Ratten, 2017). Culture is thus related to another driver in the CSE process.…”

Section: The Drivers Of Csementioning

confidence: 99%

What Does Entrepreneurship Add to the Understanding of Corporate Social Responsibility Management in Sport?

Schyvinck

Babiak

Constandt

et al. 2021

Journal of Sport Management

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Despite the widespread growth of corporate social responsibility (CSR) initiatives in sport, the majority of professional sport teams still manage social engagement in an opportunistic manner. Tactical attempts toward CSR management can provide discrete and short-term benefits, but lack the ability to create lasting social and economic impacts. This study uses an entrepreneurship perspective to study CSR management in sport. More specifically, it builds on the concept of corporate social entrepreneurship (CSE) to study the transition toward more strategic CSR approaches. Through an in-depth study of a single professional soccer case in Belgium, the drivers of CSE and their relation to strategic CSR development and implementation were explored. The findings indicate the importance of having an intrapreneur, an enabling organization, and, to some extent, stakeholder alliances. Challenges, however, arise at the level of organizational culture and aiming for shared value creation.

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“…Estudou sobre o marketing esportivo internacional e a sua relação com as disciplinas de negócios internacionais, focando em relevantes eventos como as Olimpíadas e a Copa do Mundo (Ratten & Ratten, 2011). Identificou os motivos pelos quais as organizações patrocinam eventos esportivos em nível comunitário, baseada na premissa de que a política esportiva tem sido influenciada por iniciativas de responsabilidade social corporativa (Miragaia, Ferreira, & Ratten, 2017). Analisou a relação entre o desempenho dos clubes profissionais de futebol europeu e a estabilidade de sua eficiência financeira (Miragaia, Ferreira, Carvalho, & Ratten, 2019).…”

Section: Evolução Temporal Das Publicaçõesunclassified

Empreendedorismo sustentável: mapeamento da produção científica internacional entre 2009 e 2019

2021

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Esta pesquisa teve o objetivo de mapear a produção científica internacional sobre empreendedorismo sustentável entre os anos de 2009 e 2019. Realizou-se um estudo exploratório e descritivo, no qual os dados coletados foram coletados da base de dados da Web Of Science. Foram delineados a evolução da produção científica sobre o tema, os autores mais prolíficos e as fontes de publicação com maior volume de publicações. O software bibliométrico VOSViewer foi utilizado para analisar as redes bibliométricas de: coocorrência de palavras-chave, coautoria e cocitação. Conclui-se que o tema está em evolução no cenário internacional, constatou-se uma grande dispersão nos estudos sobre o tema. Os estudos integram o empreendedorismo tradicional com diferentes eixos de pesquisa, em especial, à inovação, à gestão estratégica e à sustentabilidade social e ambiental.

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Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy

Cited by 63 publications

References 68 publications

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

What Does Entrepreneurship Add to the Understanding of Corporate Social Responsibility Management in Sport?

Empreendedorismo sustentável: mapeamento da produção científica internacional entre 2009 e 2019

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