Corporate social responsibility as a determinant of corporate reputation in the airline industry

Park, Eunil

doi:10.1016/j.jretconser.2018.11.013

Cited by 124 publications

(129 citation statements)

References 71 publications

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“…Beberapa peneliti menyatakan Corporate Social Responsibility (CSR) menjadi hal penting yang harus diperhatikan oleh perusahaan (Pomering dan Johnson, 2009;Virvilaitė dan Daubaraitė, 2011;Wang et al, 2015;Park, 2019). CSR menuntut perusahaan untuk memperhatikan permasalahan ekonomi, hukum, dan teknologi yang terjadi akibat aktifitas bisnis yang dilakukan oleh perusahaan.…”

Section: Pendahuluanunclassified

Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia

Pramono

Safitri

Barinta

2020

Wahana

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This study aims to measure the effect of CSR on Corporate Image. The research approach used explanatory research analysis. The sample of this research is people who know about CSR which is applied in cigarette companies. The implementation of CSR for cigarette companies is important as a form of contribution to society. However, the implementation of CSR in cigarette companies is still considered as part of a promotional strategy alone. The debate on the application of CSR to the cigarette industry is an interesting part to discuss. The results of this study reveal that CSR is a determining factor in shaping and strengthening a company's image. In addition, the findings in this study confirm that Altruistic Responsibility which focuses on improving the welfare of the community will have a big impact on the company, the role of Altruistic Responsibility as a component of CSR that shapes the company's image will have an impact on company profitability, logistical support, and strengthen public trust.

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Section: Pendahuluanunclassified

Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia

Pramono

Safitri

Barinta

2020

Wahana

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“…To be specific, Park [4] proved that economic responsibility such as creating new jobs in society and contributing to national economic development affect corporate reputation positively as well as its image. Li et al [38] also demonstrated that strict controls in production cost, long-term planning of development, and improving economic performance improved the brand image.…”

Section: How Csr Affect Corporate Imagementioning

confidence: 99%

“…Accordingly, CSR has gained the greatest attention ever, as the company wanted to take advantage of CSR as competitive advantages by distinguishing them from other companies [3]. By applying the stakeholder theory, CSR initiatives were effective in achieving a positive corporate reputation [4], image [5], and loyalty intentions among consumers [6]. In the tourism field, Coles et al [7] reviewed that CSR is recognized as a particularly serious agenda.…”

Section: Introductionmentioning

confidence: 99%

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

2019

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The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can apply exclusively in the airline industry. Second, the moderating role of CSRE is demonstrated in a critical manner. To be specific, we hypothesize that sharing the same experience of altruistic motives may increase intimacy between the company and consumers, which affects a positive CSR evaluation. Therefore, consumers sharing the CSRE may perceive the CSR initiative more positively when compared to those who were not involved in the CSR programs before. By using the structural equation model (SEM) and ordinary least square (OLS) regression, we examined the effects of the modified pyramid of CSR on the corporate image (CI) and the moderating role of CSRE on customer loyalty (CL). The findings suggest that airline managers should consider environmental responsibility in CSR activities and design a variety of programs that should be designed to enhance consumers’ CSRE.

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“…A study [37] confirmed that an effective CSR performance has a significant impact on corporate image, corporate branding, customer equity, market share, and it can lead to positive customer attitude and behavior [38,39]. Other studies [40][41][42][43][44] suggested that customer identification, support, satisfaction and loyalty, in particular, are positively associated with efficient implementation of CSR. To be specific, customers are willing to patronize products and services from companies that perform ethical behavior towards their stakeholders and consequently involve customer themselves in moral social causes [45].…”

Section: The Definition Of Csr and Its Importance In The Airline Indumentioning

confidence: 95%

Changing trends of corporate social responsibility reporting in the world-leading airlines

Yang

Ngai

2020

PLoS ONE

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The recent outbreak of major economic, environmental and social incidents (e.g. privacy leakage, corruption) has put the blooming airline industry under spotlight. However, scant studies examined the trends and changes of corporate social responsibility (CSR) practices through CSR reporting on the economic, environmental and social dimensions in the aviation industry. To fill the gap, the current study examines the economic, environmental and social themes of Global Reporting Initiative (GRI) Standards on CSR communication of the global airlines. Quantitative content analysis is adopted for analyzing and comparing the CSR themes in 105 CSR reports of 21 airlines in major leagues from 2013 to 2017. Our findings indicated a salient growing trend in CSR reporting in the economic dimension while GRI 201-Economic Performance was the most significantly reported sub-topic. Our study has also compared the CSR reporting practices between the APEC based airlines and EU based airlines. The results indicated that focus of CSR reporting was different in the two regions. This study provided a comprehensive understanding of how global airlines communicate their CSR practices and respond to stakeholders' expectations via CSR reporting. This study informs both academics and practitioners about the changing trends of CSR development and reporting in the airline industry worldwide.

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Corporate social responsibility as a determinant of corporate reputation in the airline industry

Cited by 124 publications

References 71 publications

Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia

Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Changing trends of corporate social responsibility reporting in the world-leading airlines

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