Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels

Thomas, George

doi:10.3390/su142416813

Cited by 11 publications

(5 citation statements)

References 98 publications

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“…In Table 2, we can see which tourism industries were examined in the literature review. The most commonly studied industry was accommodations, with 51 studies covering hotels, eco-accommodations, and peer-to-peer accommodations [45,[48][49][50][51][52][53][54]. Other tourism industries were only touched upon in one to four studies each.…”

Section: Resultsmentioning

confidence: 99%

Unveiling the Untapped Potential of Green Consumption in Tourism

Vilkaite-Vaitone,

Tamuliene

2023

Sustainability

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This paper aims to systematically review the existing literature to better understand multiple, complex facets of green consumption behaviour in the tourism sector and identify areas for future research. This review followed the PRISMA approach and analysed 92 studies published between 2009 and 2023 in high-impact journals. The present systematic review of scholarly studies on green consumption behaviour in tourism contributes to the existing literature, providing up-to-date research findings. Research has shown that studies on green consumption behaviour have predominantly centred on the accommodation industry. The Theory of Planned Behaviour has been widely utilised as a theoretical framework for such research. However, previous findings lack generalisability, and cross-cultural comparisons are insufficient. As a result, it is imperative to conduct additional research to create frameworks and models that can assist marketers in diverse cultural contexts. Additionally, expanding the scope of inquiry into green consumption behaviour within the tourism sector is crucial.

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Section: Resultsmentioning

confidence: 99%

Unveiling the Untapped Potential of Green Consumption in Tourism

Vilkaite-Vaitone,

Tamuliene

2023

Sustainability

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“…The first moderation hypothesis result revealed that the effect of customer engagement on WPHP was stronger for females than males. One possible explanation for this is that females tend to place a greater value on social and emotional connections [88] in their dining experiences and may therefore be more likely to pay a higher price for a restaurant that provides a higher level of engagement [72]. Additionally, this could be due to differences in gender socialization, leading females to seek out more interactive and immersive dining experiences.…”

Section: Discussionmentioning

confidence: 99%

“…Maintaining 'pricings' while also sustaining profits has remained a major challenge in emerging markets' service firms [72]. The results suggest that a proactive and engagementoriented strategy combined with a zealous and innovative approach may provide the ultimate panacea the restaurant sector so dearly needs.…”

Section: Practical Implicationsmentioning

confidence: 99%

“…It is important to recognise the significant gap in existing research on the influence of personal characteristics such as gender on consumer behavior [72]. This is particularly relevant since important factors in consumer behavior, such as customer engagement, can differ based on individual characteristics, as highlighted in previous studies [37,73].…”

Section: Moderating Effect Of Gendermentioning

confidence: 99%

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Demystifying the Relationship between Restaurant Innovativeness, Customer Engagement, and Customer Willingness to Pay a Higher Price

Thomas

2023

Sustainability

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Despite consistent investment in innovation by the hospitality industry, it remains unclear how a restaurant’s innovativeness influences customers’ willingness to pay a higher price. Moreover, the role of customer engagement in enhancing prices in upscale restaurants is not well known. Correspondingly, the aim of this study is to establish a research model that illustrates the relationships between customers’ perceptions of a restaurant’s innovativeness (CPRI), customer engagement, and customer willingness to pay a higher price (WPHP) in upscale restaurants. The study also examines whether the impact of restaurant innovativeness and customer engagement on customer WPHP is moderated by boundary conditions of gender. Data were obtained through a questionnaire survey administered to 322 customers across multiple high-end restaurants located in the capital city of India, New Delhi. The results reveal that CPRI and customer engagement are important drivers of customers’ WPHP for upscale restaurant customers in India. Additionally, CPRI was found to have a positive effect on customer engagement. The results further indicate that gender moderates the effect with respect to the observed relationships. This study expands the theoretical foundation of these constructs and offers promising marketing strategies to create differentiation and enhance firm value.

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“…Despite significant advances in research in CSR, pricing and consumer behaviour, many businesses continue to develop pricing plans without understanding the reason why a consumer will be willing to pay additional money for CSR affiliations over and above the base price of a product with no change in utility. Marketers also need to communicate information about corporate engagement in socially responsible activities because consumers' preferences and WTP may be influenced by CSR and its social impact (Sun et al, 2022; Thomas, 2022). The overview of recent studies on the impact of CSR on WTP shows that there is a strong need for further investigation of this complex topic.…”

Section: Introductionmentioning

confidence: 99%

Consumers' willingness to pay for corporate social responsibility: Theory and evidence

Singh

2023

Int J Consumer Studies

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In an era when consumers believe that businesses should engage in corporate social responsibility (CSR), it is vital to understand how it affects consumers' willingness to pay (WTP) for the goods and services offered by such businesses. There is a need for an in‐depth study into the relationship between CSR and WTP, and to identify the mediators and the moderators affecting this relationship. To investigate this, we conducted a systematic literature review based on a preliminary search result of 116 unique articles indexed on this topic in four bibliographic databases—Scopus, Google Scholar, Dimensions and Web of Science—published over the previous seven decades. The findings confirm the overall positive effect of CSR on WTP. This study also reveals the indirect effect between CSR and WTP, mediated by variables like Brand Trust, Brand Loyalty, Brand Love, Customer Satisfaction, Brand Attitude, Purchase Intention and Brand Equity. The relationship is impacted by moderators, including demographics, cause‐based aspects, company characteristics, personal aspects and types of products. The theory explaining the evidence of each of these aspects provides a deeper understanding of the relationship between CSR and WTP, and the intervening variables. Based on these, a conceptual framework of this relationship involving all the variables is developed. The Theory, Context and Method (TCM) framework is employed to identify gaps and systematically make recommendations for future research. The findings of this study will aid marketers in developing pricing strategies based on a thorough understanding of consumer behaviour in terms of CSR perceptions. Scholars can use this study's conceptual framework to examine previously unexplored relationships. As the literature on CSR and its influence on consumers' purchase behaviour grows, this comprehensive systematic literature review on the effects of CSR on WTP fills an important gap.

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Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels

Cited by 11 publications

References 98 publications

Unveiling the Untapped Potential of Green Consumption in Tourism

Unveiling the Untapped Potential of Green Consumption in Tourism

Demystifying the Relationship between Restaurant Innovativeness, Customer Engagement, and Customer Willingness to Pay a Higher Price

Consumers' willingness to pay for corporate social responsibility: Theory and evidence

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