2012
DOI: 10.1057/dbm.2012.19
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Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Abstract: Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article theorizes CSR as a resource-generating activity by creating support networks, relationships and management of perceptions in the form of social and reputational capital. This article develops propositions for strategic… Show more

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Cited by 71 publications
(34 citation statements)
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References 59 publications
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“…If the incumbent firm is a well-known organization for environmental conservation and commitment toward sustainability issues within the SC, then the firm's brand value can be maximized through its contribution toward environment projects and recognition of the brand reputation by customers [42,43]. Vendors who have collaborative relationships with organizations that are well-known for their commitment toward environmental issues are more likely to have environmental activities in their SC system.…”
Section: Collaborative and Implementation Activitiesmentioning
confidence: 99%
“…If the incumbent firm is a well-known organization for environmental conservation and commitment toward sustainability issues within the SC, then the firm's brand value can be maximized through its contribution toward environment projects and recognition of the brand reputation by customers [42,43]. Vendors who have collaborative relationships with organizations that are well-known for their commitment toward environmental issues are more likely to have environmental activities in their SC system.…”
Section: Collaborative and Implementation Activitiesmentioning
confidence: 99%
“…In spite of the obvious positive results of those attempts, they provided a partial perception of the whole picture of that relationship (Saeed & Arshad, 2012). This would suggest that scientists have tried to develop this concept more than any other time to examine the relationship between (CSR) and competitive advantage.…”
Section: The Mediating Effects Of Customer Satisfaction and Corporatementioning
confidence: 99%
“…CSR activities facilitate the cultivation of social capital, which is characterized by trust, shared norms, perceived obligations, and a sense of mutual value identification between the firm and its stakeholders [70,72]. These resources create an environment of mutual benefits, coordination, and support for the firm [88]. Studies on service innovation agree that knowledge from within and outside the firm is essential to the success of service innovation [89].…”
Section: The Mediating Role Of Dynamic Capability Between Csr and Sermentioning
confidence: 99%