Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19

Jaiyeoba, Haruna Babatunde; Hossain, Shahoriyer; Salleh, Hamzah Mohd.; Elgharbawy, Amal A.M.

doi:10.1108/jima-09-2020-0287

Cited by 20 publications

(18 citation statements)

References 71 publications

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“…Like other studies, the researchers have subscribed to a positivist philosophical assumption in the course of this research. The target population for this research is halal small business owners and managers who subscribed to microtakaful protection in Klang Valley, Malaysia (Jaiyeoba et al, 2021;2022). Moreover, a non-probability sampling technique was adopted for this study since the actual population is unknown due to the lack of information to determine the actual size of halal small businesses.…”

Section: Methodsmentioning

confidence: 99%

The Influence of Microtakaful Products on Halal Small Business Sustainability

Ahmad

Jaiyeoba

Abdullah³

2022

JHIS

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This study intends to investigate the influence of microtakaful products on halal small business sustainability in Malaysia. Due to their sizes, halal small businesses are normally faced with the catastrophe in their operations with not enough protection and knowledge of risk management. As a risk management tool, although microtakaful has opened a new paradigm of micro protection for halal small businesses, the extent as to which microtakaful products have contributed to the sustainability of halal small business is yet to be explored. Hence, this study explores a range of microtakaful products that can contribute to the sustainability of halal small businesses. The researchers have adopted quantitative research design and developed a survey questionnaire following an extensive review of literature. The designed questionnaire was used to collect data from 238 halal small business owners and workers in Klang Valley, Malaysia. Using multiple regression, the results show a positive and significant influence of disability microtakaful product on halal small business sustainability, as well as a positive and significant influence of family microtakaful product on halal small business sustainability. Whereas property microtakaful and health microtakaful products were found to be positively but insignificantly related to the sustainability of halal small businesses. Based on the findings of this study, it is recommended that disability microtakaful and family microtakaful products are the basic forms of risk management tools that are crucial for the sustainability/continuity of halal small businesses in Malaysia.

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Section: Methodsmentioning

confidence: 99%

The Influence of Microtakaful Products on Halal Small Business Sustainability

Ahmad

Jaiyeoba

Abdullah³

2022

JHIS

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“…It is worth noting that sustainable consumption behavior amongst Malaysians is still in its early stages [28]. People started being concerned about achieving efficiency, sustainable consumption, materials recycling, and effective disposal of domestic solid waste for broader social welfare [29]. Nevertheless, when the Malaysian government implemented MCO to reduce the spread of the COVID-19 pandemic, sustainable consumption gained eloquent popularity.…”

Section: Cluster 2: Sustainabilitymentioning

confidence: 99%

Research Progress of Digital Technology and Emerging Themes During Covid 19 in Malaysia: Bibliometric Analysis Approach

Kiflee

Hasbullah

Ahmad

et al. 2023

Int. J. Interact. Mob. Technol.

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The covid 19 immediate impact has intensely changed global trends. At the same time, the impact covid 19 has exhilarated research interest among researchers worldwide. In Malaysia, the Movement Control Order (MCO) and travel restrictions enforced by the Malaysian Government in March 2020 have significantly hit Malaysian daily life. Therefore, understanding the topic of interest and broadening collaboration networks is critically important to advance research development. This bibliometric study examines the Covid-19 research trends in Malaysia based on publication output, affiliated countries, and author co-occurrences. Utilizing the Scopus database, 1776 articles were identified and extracted from 2020 until 2021. The result has shown that the number of articles related to Covid 19 in Malaysia significantly increased in 2021, resulting in higher cumulative total publications. Most Covid 19 research publications in Malaysia collaborated with the United Kingdom, Pakistan, and United States. The bibliometric literature in this study have declared that digital technologies have the potential to fulfill customized requirements of COVID-19 pandemic. Thinking about advance technologies and its benefits, this study is going to provide a through literature about the application of advance technologies in real-time. Despite of that, this study also mapped the literature based on topic of interest to understand the benefits and application of these technologies in different areas including pure technology, sustainability, education, tourism, psychology, food and agriculture, and the economy.

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“…While defining halal certified companies, Jaiyeoba et al (2021), in agreement with Jaiyeoba (2021), document such companies have been inspected, evaluated and received halal certification from recognised authority, like the Department of Islamic Development Malaysia. Beyond engaging in Shari’ah approved activities, the entire value chain of these companies needs to meet acceptable levels of hygiene, cleanliness, and safe for consumption or use (Wilson, 2014); and they should be actively involved in CSR activities.…”

Section: Literature Reviewmentioning

confidence: 99%

Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia

Jaiyeoba

Abdullah²,

Hossain

2022

JIMA

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Purpose This study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as a promotional tool for halal certified companies in Malaysia. Perhaps researching into the perspective of gender on whether CSR can serve as a promotional tool has either been ignored or received limited attention among the researchers from this domain. Hence, this study aims to fill this gap. Design/methodology/approach In the quest to achieve the mentioned aim, quantitative research design was adopted for this study and the developed questionnaire was used to collect data from 295 respondents, consisting of 172 males and 123 females. In analysing the data, this study has mainly used second-order measurement invariance analysis to uncover the difference across gender divide on whether CSR can serve as a promotional tool for halal certified companies. Findings The findings of this study reveal two perspectives to the issue of interest in this study. The tests of measurement invariance at the model level suggest a significant difference between male and female to a certain extent. The post hoc test (at the path level) reveals that there are significant differences between gender divide with respect to responsible dealings with clients and legal responsibility only. However, there are insignificant differences between them in connection with commitment to halal best practices, zakat and charitable donations, environmental responsibility, halal economic responsibility and employee welfare. Nonetheless, both gender groups agree that CSR activities will promote halal certified companies if these activities are appropriately communicated to halal consumers. Research limitations/implications The authors acknowledge that limitations cannot be avoided in any study, such as this study, where a nonprobability sampling technique is used. The respondents were largely drawn from Klang Valley in Malaysia; although Klang Valley’s population represents about a quarter of Malaysia’s total population, the authors admit that the opinions of the respondents may not represent the opinions of others in the country, and this may consequently limit the generalisability of the findings. Also, the authors acknowledge that self-report survey data is subject to response bias, which may reduce the accuracy of the data that were sourced from the respondents; though respondents were constantly reminded to respond honestly to all the questions in the questionnaire. Originality/value This study has uniquely employed second-order measurement invariance analysis to investigate the perspective of gender divide on whether CSR can serve as a promotional tool for halal certified companies in Malaysia. This study will enrich literature in this area of study.

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Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19

Cited by 20 publications

References 71 publications

The Influence of Microtakaful Products on Halal Small Business Sustainability

The Influence of Microtakaful Products on Halal Small Business Sustainability

Research Progress of Digital Technology and Emerging Themes During Covid 19 in Malaysia: Bibliometric Analysis Approach

Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia

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