2014
DOI: 10.5840/iabsproc2014257
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Corporate Social Responsibility Boosts Value Creation at the Base of the Pyramid

Abstract: Multinational enterprises (MNEs) have embraced the possibility to find growth or strategic opportunities by targeting the Base of the Pyramid (BoP) segment, while contributing to alleviate poverty. Taking stock of the notorious early BoP initiatives shows that the bet made upon this responsible commitment is not yet won. Indeed, some were relegated to philanthropic programmes or simply dismantled, highlighting a tension to combine both societal and financial sustainability. The paper questions why and how MNEs… Show more

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Cited by 7 publications
(2 citation statements)
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“…These BoP projects have obvious advantages for the BoP populations, but they also simultaneously offer the initiating MNCs new opportunities for codevelopment in the form of opportunities for financial gain, strategic business improvement, positive public relations, development of employee competencies, innovation spreading, and organizational restructuring (Andre, 2014;Keating & Schmidt, 2008). However, as with anything else in multinationals, such efforts are very dependent on attitudes at MNC headquarters, which can be highly volatile and dependent on shifting management fashions, changes in executive positions, and organizational restructuring (Dörrenbächer & Geppert, 2011;Kristensen & Zeitlin, 2004).…”
Section: Possibilities For Co-development On a Global Scalementioning
confidence: 99%
See 1 more Smart Citation
“…These BoP projects have obvious advantages for the BoP populations, but they also simultaneously offer the initiating MNCs new opportunities for codevelopment in the form of opportunities for financial gain, strategic business improvement, positive public relations, development of employee competencies, innovation spreading, and organizational restructuring (Andre, 2014;Keating & Schmidt, 2008). However, as with anything else in multinationals, such efforts are very dependent on attitudes at MNC headquarters, which can be highly volatile and dependent on shifting management fashions, changes in executive positions, and organizational restructuring (Dörrenbächer & Geppert, 2011;Kristensen & Zeitlin, 2004).…”
Section: Possibilities For Co-development On a Global Scalementioning
confidence: 99%
“…However, as with anything else in multinationals, such efforts are very dependent on attitudes at MNC headquarters, which can be highly volatile and dependent on shifting management fashions, changes in executive positions, and organizational restructuring (Dörrenbächer & Geppert, 2011;Kristensen & Zeitlin, 2004). A good example of this is when Hewlett-Packard closed down its BoP program that had been designed to empower populations with access to ICT (Andre, 2014). Typically, MNCs may be bad at diagnosing problems and finding solutions in the first place, and if they fail in first attempts instead of engaging in learning processes, internal critics may undermine visionary advocates.…”
Section: Possibilities For Co-development On a Global Scalementioning
confidence: 99%