Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

Maldonado-Guzmán, Gonzalo; Castro, Sandra Yesenia Pinzón; Leana-Morales, Cid

doi:10.5539/jms.v7n3p38

Cited by 28 publications

(30 citation statements)

References 44 publications

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“…Besides, the current results were partial coincide with the results of Santos (2011) that two CSR initiatives (customers' management and stakeholders' engagement) have a positive influence on corporate reputation. This has supported the results of numerous past studies (Maldonado-Guzman et al, 2017;Sánchez et al, 2015;Sofian et al, 2014;Yang et al, 2017;Yusuff et al, 2017) that proved the relationship between CSR and corporate reputation from various industries.…”

Section: Resultssupporting

confidence: 88%

Predictors of Reputation Through University Social Responsibility Practices in a Malaysian Private University: The Customer’s Perspective

Jie¹,

Tat²

2019

JKMJC

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Social responsibility has emerged tremendously as an important field of study in the past decades. Institutions today have realised the significance of being ethical in their operations in order to attract various stakeholders, especially the customers. However, majority of the past studies on social responsibility mainly focus on big corporations, while the influence of social responsibility practices in university remains understudied. The purpose of this study was to examine the predicting factors of University Social Responsibility (USR) practices and reputation from the students' viewpoint on one of the private higher educational institutions in Malaysia. A survey method was employed using multistage sampling. Questionnaires were distributed and generating 400 valid responses. The data were then analysed using Pearson-Product Moment Correlation and Multiple Regression test (enter method) through the Statistical Package for the Social Sciences (SPSS) version 25.0. Based on the findings, all the seven USR dimension, namely operational responsibility, stakeholder's (student) responsibility, university-firm relationship, legal responsibility, environmental values, philanthropy responsibility, and community engagement yielded positive and moderate relationships with reputation. In addition, multiple regression analysis showed that operational responsibility, university-firm relationship, legal responsibility, philanthropy responsibility, and community engagement were the significant predicting factors that can enhance reputation in the current context. Conclusion, limitations of the study, implications of the findings, and suggestions for future study are also discussed.

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Section: Resultssupporting

confidence: 88%

Predictors of Reputation Through University Social Responsibility Practices in a Malaysian Private University: The Customer’s Perspective

Jie¹,

Tat²

2019

JKMJC

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“…Wu and Wang (2014) also affirmed that this relationship exists, although they noted that different dimensions of perceived CSR exert different degrees of influence. Nevertheless, there is a consensus that brand image is strengthened by CSR if the firm knows how to elicit trust, build credibility and develop a solid reputation in the eyes of others (Maldonado et al, 2017).…”

Section: Perceived Csr As An Antecedent To Brand Imagementioning

confidence: 99%

The impact of perceived CSR on corporate reputation and purchase intention

Bianchi

Bruno

Sarabia-Sánchez

2019

EJMBE

177

147

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Purpose The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with age and gender quotas. Confirmatory factor analysis was used to validate the measurement model. Structural equation modelling was used to validate the research hypotheses. Findings All direct and mediated influences in the model were significant, except for the effects of perceived CSR on affective satisfaction. Thus, the proposed causal chain is valuable to understand how perceptions of CSR influence purchase intention and perceived reputation. Research limitations/implications Perception is considered a dual phenomenon (cognitive and affective). It would be advisable to consider both dimensions in the future. The same is true of affective satisfaction. Originality/value Direct and mediated relationships that have previously been studied separately are considered together in a single model. This approach provides a better understanding of how perceived CSR influences purchase intention and reputation.

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“…It is likely that organisations seeking CSR status pay more attention to internal processes that guarantee a more favourable situation for employees in the context of interpersonal relationships. Still, CSR organisations may be focused on external stakeholders and image retention, as shown by several studies conducted over the last decade [80][81][82][83][84].…”

Section: Discussionmentioning

confidence: 99%

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

Vveinhardt

Sroka

2020

IJERPH

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The ‘mobbing’ phenomenon is regarded as the actions or behaviour referring to an employee or directed against an employee, comprising persistent and drawn-out harassment or intimidation of that employee. This phenomenon causes substantial negative workplace consequences, but, above all, one should stress the consequences for the victims, which are devastating. This has been observed in a variety of organisations, regardless of the sector and country. Given these facts, the purpose of this study was to identify the prevalence of workplace mobbing in Polish and Lithuanian organisations with regard to corporate social responsibility (CSR). The research sample included a group of 823 entities operating in both countries in both the private and public sectors (410 from Lithuania and 413 from Poland). A closed-type questionnaire was used in the survey. Several research methods including factor analysis, Cronbach’s alpha, Spearman–Brown, factor loading, and total item correlation were used in our study. The results achieved showed that there were both similarities as well as differences between the analysed organisations. More specifically, our research revealed that: (1) Employee attitude to CSR depends on the company’s sector of activity and the country; (2) In Poland, workplace mobbing is more prevalent in the public sector than in the private, whilst in Lithuania there were no substantial differences; (3) Organisations that implemented the CSR concept showed less imposed mobbing prevalence; and (4) Employees who faced mobbing in the workplace had worse relationships with clients and users of the company’s services/products.

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Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

Cited by 28 publications

References 44 publications

Predictors of Reputation Through University Social Responsibility Practices in a Malaysian Private University: The Customer’s Perspective

Predictors of Reputation Through University Social Responsibility Practices in a Malaysian Private University: The Customer’s Perspective

The impact of perceived CSR on corporate reputation and purchase intention

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

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