Corporate social responsibility brand leadership: a multiple case study

Lindgreen, Adam; Xu, Yue; Maon, François; Wilcock, J.

doi:10.1108/03090561211230142

Cited by 63 publications

(41 citation statements)

References 78 publications

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“…As the environmental impacts of consumption increase, brand companies will have a greater competitive advantage from being sustainable and eco-friendly, and they will want to take advantage of the growing green consumer markets [4,56]. Global corporations are also beginning to incorporate CSR into their branding strategies [38].…”

Section: Introductionmentioning

confidence: 99%

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

2017

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Abstract:The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.

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Section: Introductionmentioning

confidence: 99%

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

2017

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“…Incluso, desde las condiciones específicas de estos, se localizan investigaciones sobre la RSC y la respuesta del consumidor (Du, Bhattacharya y Sen, 2010;Öberseder, Schlegelmilch y Murphy, 2013;Costa y Menichini, 2013), la RSC y su relación con la gestión empresarial (Lindgreen et al, 2012;Tang, Hull y Rothenberg, 2012;Lee, Park y Lee, 2013), el marketing de la RSC (Laczniak y Murphy, 2012;Torelli, Monga y Kaikati, 2012;Charlo, Moya y Muñoz, 2013), la RSC en empresas de comunicación Ingenhoff y Koelling, 2012;Fernández, 2013), entre otras.…”

Section: La Investigación De La Responsabilidad Social Corporativaunclassified

La percepción de la reputación corporativa de los stakeholders de una empresa de comunicación: cómo afecta a Televisió de Catalunya comunicar una acción de responsabilidad social corporativa

Orozco-Toro¹,

Pavía²

2017

Pacla

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“…Active participation of a manager in corporate philanthropy promotes the wellbeing of the communities and may enhance stakeholders' satisfactions (Wang et al, 2016). In so doing, companies may attract new consumers and increase their prospects of future profitability (Koschate-Fischer et al, 2012; Lindgreen et al, 2012;Metcalf et al, 2013). Managers may use corporate philanthropy to expand and promote marketing programs and build positive reputations, which is an important intangible business firm asset .…”

Section: Problem and Purpose Of The Studymentioning

confidence: 99%

Examining Financial Performance, Firm Size, Leverage and Corporate Social Responsibility

Nega¹,

Diala-Nettles²

2018

IJCATR

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Abstract-Approximately $25.2 trillion in total assets under management is involved in some strategy of socially responsible and sustainable investing. Grounded in the stakeholder theory, the purpose of this correlational study was to examine the relationship between financial performance, firm size, leverage, and corporate social responsibility. A random sample included 119 large companies in the United States from the population of companies listed in the Russell 1000 index. The data were collected via Bloomberg Terminal. Multiple linear regression analysis was used to predict Environmental, Social & Governance (ESG) activity scores. The 3 predictor variables accounted for approximately 7% of the variance in ESG activity scores and the result was statistically significant, F (3,115) = 2.83, p < .04, R2 = .07. Although the p value was significant, the R2 was low, thus representing a poor model fit. In the final analysis, total revenue was a significant predictor and was negatively correlated with ESG activity scores. However, return on equity and leverage were not significant predictors of ESG activity scores. This suggested the potential need to transfer some corporate social initiatives from business leaders to government policy makers. Future researchers should consider incorporating additional variables to make the model more useful. The results of this study are expected to identify fiscal incentives for corporate social programs that would benefit stakeholders such as employees, suppliers, customers, communities, and the environment.

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Corporate social responsibility brand leadership: a multiple case study

Abstract: Purpose: This empirical case study applies several existing frameworks to consider the notion of integrating corporate social responsibility (CSR) with a brand leadership strategy.

Cited by 63 publications

References 78 publications

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

La percepción de la reputación corporativa de los stakeholders de una empresa de comunicación: cómo afecta a Televisió de Catalunya comunicar una acción de responsabilidad social corporativa

Examining Financial Performance, Firm Size, Leverage and Corporate Social Responsibility

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