Corporate Social Responsibility Communication and Company Reputation in Pandemic Era

Abstract

Corporate Social Responsibility (CSR) is a way to build a company’s positive reputation. In the new media era and during the COVID-19 pandemic, online media has become an effective communication medium for companies to communicate CSR and build a positive reputation among stakeholders. This study examines BRI Peduli CSR communication during the COVID-19 pandemic through online media on the bri.co.id website that can increase BRI’s positive reputation. The research method used in this research is descriptive qualitative research with case study method, data collection is done by in-depth interview and literature study. The data analysis technique was carried out by triangulating sources to get accurate results regarding CSR communications during the COVID-19 pandemic. The results show that effective CSR communication between companies and communities that are beneficiaries of CSR programs will greatly determine the program’s success. The CSR program is an official communication channel so that all stakeholders get accountable and reliable information. BRI has also applied the principle of digitization to new media but has not yet reached the level of interactivity and audience-generated media. Online media can build a positive image and be reported CSR Program massively during the COVID-19 pandemic.

Corporate Social Responsibility (Csr) Dan Pandemi Covid-19: Studi Literatur Dan Laporan Keberlanjutan

“…Tidak hanya dari segi pelaksanaanya, perusahaan juga secara efektif dapat mengkomunikasikan kegiatan CSR yang telah dilakukan dengan baik. Hasil penelitian oleh Nurjanah menyatakan bahwa program CSR oleh Bank BRI telah dilaksanakan dan dikomunikasikan dengan baik Terdapat empat prinsip dalam pengungkapannya yaitu akuntabilitas, transparansi, tanggung jawab, dan inklusi (Nurjanah, 2021).…”

Women Farmers Group Participation in Empowering Local Food Security

“…Community empowerment in carrying out socio-economic development, one of which is through programs and implementation of Corporate Social Responsibility (CSR) as a form of company collaboration with the surrounding community which is supported and required by the government.The company's CSR requires sustainability in business, then it is better to carry out the 3P concept namely profit, people, and planet, meaning that the company does not only collect profits (profit) but also needs to contribute to https://ijcsnet.id 187 people's lives (people). ) and actively maintain, care for, and preserve the surrounding environment (planet) [1][2][3] Ideally, the formulation of the CSR program is carried out in a participatory manner by involving socio-economic institutions in the surrounding community so that it is relevant to the problems, needs, and potential of local resources owned by the community. The CSR program is implemented based on Law Number 40 of 2007 concerning Limited Liability Companies which is implemented through Government Regulation Number 47 of 2012 concerning the Social and environmental responsibility of limited liability companies.Participation of all parties is an important key in empowering community socio-economic institutions from CSR programs to formulate, agree on and implement programs from the surrounding community, companies that have programs, and local governments that have policies.Participation is a process of growing awareness of interrelationships among stakeholders in society, namely social groups and communities by adopting policies and other institutions.…”