Corporate social responsibility communication from multinational chocolate companies

Sparacino, Antonina; Merlino, Valentina Maria; Brun, Filippo; Borra, Danielle; Blanc, Simone; Massaglia, Stefano

doi:10.1016/j.sftr.2024.100151

Cited by 8 publications

(3 citation statements)

References 58 publications

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“…This study highlights the importance of transparency and communication in sustainability marketing [106][107][108]. Consumers value detailed product information, including information about product origin and environmental impact.…”

Section: Discussionmentioning

confidence: 86%

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Gajdzik,

Bartuś,

Jaciow

et al. 2024

Sustainability

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With the development of e-commerce in Poland, consumer awareness has evolved. Buyers not only compared prices and assessed the quality of products but also began to take into account the impact of their purchases on the environment, which was previously an overlooked aspect. This growing environmental awareness is part of a broader effort to address environmental issues and support practices that promote sustainability. Currently, there is a noticeable increase in ecological awareness among society, government bodies, and the scientific community, strengthening human interaction with the natural environment. The aim of this study was to examine changes in ecological awareness and ecological attitudes among Polish e-consumers over ten years and their impact on online shopping behavior. This study explored how the ecological attitudes of Polish e-consumers have evolved over the last decade and what impact these changes in environmental attitudes have had on the online purchasing behavior of these consumers. Longitudinal studies were used to enable the analysis of changes over time. The research technique was based on repeated measurements of the same phenomena and features, carried out on diverse research samples from the same population, using the same methods and tools. This study was conducted twice, in 2010 and 2020, on a sample of 1150 people in each of these years. This research employed an online survey questionnaire, which included scales for assessing the personality traits of e-consumers and the determinants of online shopping. A significant change was found in e-consumers’ attitudes towards the natural environment and their purchasing preferences. This change has had a clear impact on purchasing behavior, including an increase in the importance of convenience, access to detailed product information, and a wide range of products offered, reflecting more conscious and convenience-oriented consumer behavior.

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Section: Discussionmentioning

confidence: 86%

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Gajdzik,

Bartuś,

Jaciow

et al. 2024

Sustainability

View full text Add to dashboard Cite

show abstract

“…This increases the repurchase intention factor of customers (Hasan, 2021). Companies will create businesses with sustainable value not only in the human resources category (Sparacino et al, 2024). Including the oil business itself, companies must create oil products and promotion mixes to maintain sustainable product sales.…”

Section: Resultsmentioning

confidence: 99%

The effect of promotional mix on repurchase intention of lubricant customer trough attitude

Yulistyan,

Wahyudi

2024

JMSAB

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Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention

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“…Additionally, consumers are increasingly aware of the impact of business on society and the environment, and they expect companies to act in accordance with ethical principles and care about social welfare. CSR communication is a tool that allows companies to show that they understand these expectations and take responsibility (Sparacino et al, 2024).…”

Section: Literature Review and Conceptual Frameworkmentioning

confidence: 99%

Untitled

2024

SPSUTOM

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This study examines the purpose, methodology, findings, and originality value of implementing telemedicine in tertiary hospitals across different regions of China. The primary purpose is to address the significant imbalance in medical resources between urban and rural areas by leveraging telehealth systems, particularly focusing on the development and application of telemedicine. Methodology: The research employs a mixed-methods approach, incorporating a literature review, surveys, and statistical analysis. Questionnaires, designed by telemedicine experts, were distributed to 185 tertiary hospitals, with a focus on telemedicine implementation, application, and key contributing factors. The survey design is optimized to represent the diversity of China's healthcare landscape. Findings: The findings reveal a stark contrast in healthcare resources between the eastern, central, and western regions of China. Telemedicine platforms have been established in 22 provinces, covering 13,000 medical institutions. Tertiary hospitals, especially in the eastern region, play a pivotal role in providing telemedicine services. The study outlines the challenges, financial aspects, and factors influencing the success of telemedicine implementation in China. Originality Value: This research provides original insights into the development of telemedicine in China, focusing on the telehealth system's impact on healthcare accessibility. It explores the educational background of telemedicine staff, funding sources, and the role of government support. The study also identifies key challenges and implications for practical telemedicine applications in addressing healthcare disparities, emphasizing the transformative potential of telemedicine in China's healthcare landscape.

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Corporate social responsibility communication from multinational chocolate companies

Cited by 8 publications

References 58 publications

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years

The effect of promotional mix on repurchase intention of lubricant customer trough attitude

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