Corporate social responsibility engagement and communication by Chinese companies

Wang, Jian; Chaudhri, Vidhi

doi:10.1016/j.pubrev.2009.04.005

Cited by 90 publications

(44 citation statements)

References 5 publications

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“…Similarly, Wang and Chaudhri (2009) surveyed Chinese companies about their CSR and found that they viewed engagement as doing ''environmental protection, energy conservation, disaster relief, occupational health and safety, and consumer rights'' (p. 248) and that CSR engagement was motivated by both internal and external factors. For CSR scholars, engagement is essentially enacting corporate initiatives deemed beneficial to local stakeholders and publics.…”

Section: Current Conceptualizations Of Engagementmentioning

confidence: 99%

Dialogic Engagement: Clarifying Foundational Concepts

Taylor

Kent

2014

Journal of Public Relations Research

542

302

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The principle of engagement underlies much of the relational and organization-public communication research. Unfortunately, the principle of engagement suffers from a lack of clarity in the public relations literature. Use of the term engagement varies widely. This article clarifies the principle of engagement by positioning it within dialogue theory. We posit a conceptualization of engagement as: Engagement is part of dialogue and through engagement, organizations and publics can make decisions that create social capital. Engagement is both an orientation that influences interactions and the approach that guides the process of interactions among groups.

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Section: Current Conceptualizations Of Engagementmentioning

confidence: 99%

Dialogic Engagement: Clarifying Foundational Concepts

Taylor

Kent

2014

Journal of Public Relations Research

542

302

View full text Add to dashboard Cite

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“…However, CICs are often bothered by, or are even unable to bear, the high financial costs of CSR implementation (Wang and Chaudhri, 2009). One plausible reason for this could be that they misunderstand the function of CSR, seeing it as only giving out and mitigating the friction between themselves and their stakeholders.…”

Section: Category-level Analysismentioning

confidence: 99%

Perception of corporate social responsibility: the case of Chinese international contractors

Fang

Xue

et al. 2015

Journal of Cleaner Production

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“…The study thus contributes to methodologically fi ne-tune the criteria adopted for the research and practice of cross-cultural consumer studies. A sector-specifi c study undertaken by Wang (2009) in the mobile phone sector investigates the effects on consumers' perception of three CSR practices (ethical, discretionary and relational) on their attitude towards mobile phone companies. The study concludes that ethical and relational practices are considered to have a more positive effect than discretionary practices on consumers' attitudes towards these companies, and that companies should consequently integrate ethical and relational elements into their CSR communication practices.…”

Section: Operational Use Of Csr Marketing Communicationmentioning

confidence: 99%

Corporate Social Responsibility (CSR) Management and Marketing Communication: Research Streams and Themes

Nielsen¹,

Thomsen²

2017

HJLCB

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This article maps the rapidly growing body of research in the fi eld of corporate social responsibility (CSR) management and marketing communication, the focus being on research streams and themes. It evaluates this research from a corporate communication perspective. First, the article examines the concept of CSR communication. A typology of a number of possible domains for CSR communication research is developed, based on the way the different studies conceptualize CSR. Second, the article reviews the concepts of strategic and operative CSR communication which have been adopted widely within the CSR communication literature, relating these to research streams within management and marketing/public relations. Being framed within a corporate communication perspective, the review answers the call for CSR communication research to develop and substantiate outcomes that may better explain or inform CSR communication strategies and practices. A number of categories of outcomes are found within existing empirical studies, and an agenda for building upon this evidence is advanced to allow greater consistency and mutual understanding among CSR communication researchers. IntroductionOver the last decade, CSR management and marketing communication research has evolved from a small-scale activity in a limited number of industrialized countries to a major global industry (e.g. Global Leaders 2010; Bendell 2011). To judge from the increasing number of websites on CSR, annual or social and environmental reports, codes of conduct or ethics, corporate advertisements on CSR, social partnerships etc., CSR management and marketing communication is clearly understood as a new sub-fi eld within corporate communication (Cornelissen 2011; Pollach et al. 2011), and is therefore considered a commercial investment. On the research side, the growth of CSR management and marketing communication has been accompanied by a number of studies, examining its various practical and theoretical aspects. While this paper is framed within a corporate communication perspective (Van Riel 1995;Cornelissen 2011), allowing us to synthesize the means by which CSR communication activities can add value for stakeholders, other perspectives also contribute insights within the fi eld of CSR communication, e.g. the co-creation perspective on CSR, which is a perspective still in embryo (Crane 2011).There have been some reviews within specifi c sub-fi elds of CSR and CSR communicationrelated literature, e.g. a review of marketing research and CSR from 1958(Chabowski et al. 2011. The review by Chabowski et al. is based on citations in sustainability-focused articles from selected journals over a period of 51 years, and points out fi ve critical sustainability topics to examine from a marketing perspective: external-internal focus, social-environmental emphasis, legal-ethical-discretionary intent, marketing assets and fi nancial performance. There are a small number of textbooks or anthologies that are devoted to CSR communication. Until now the most comp...

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Corporate social responsibility engagement and communication by Chinese companies

Cited by 90 publications

References 5 publications

Dialogic Engagement: Clarifying Foundational Concepts

Dialogic Engagement: Clarifying Foundational Concepts

Perception of corporate social responsibility: the case of Chinese international contractors

Corporate Social Responsibility (CSR) Management and Marketing Communication: Research Streams and Themes

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