Corporate Social Responsibility in Educational Programme among Malaysian Primary Schools: Perspectives from Corporate Companies in Malaysia

Abstract

This study was conducted to acquire the corporate companies’ perspectives on educational programmes under their Corporate Social Responsibility (CSR) initiatives. It was found out that very little research on educational programmes conducted under CSR initiatives. The aims of the study; therefore, to identify the goals of CSR educational programmes initiatives in rural primary school, to highlight the impact of CSR educational programmes initiatives to the pupils and rural primary school from corporate perspectives; and; to highlight corporate companies’ suggestions in reaching out to more rural schools. Qualitative research method was chose by interviewing five corporate companies which were purposively selected. This exploratory study was analysed based on themes that emerged such as educational programmes goals, impact on pupils, impact on rural primary schools and concern from corporate companies. Findings revealed that the main educational programmes goal is to improve the educational achievement in school. This is by having motivational and team building programmes, educational support programmes, environmental programmes for pupils; training and development for teachers; and motivational talks for parents. Corporate companies stated that participated pupils in CSR educational programmes, have made teachers, school and their parents proud. It was due to improvements among participated pupils by achieving good and better grades in academics and gained self-confidence. Thus, schools were contented that the school ranking has improved. Corporate companies did express their concern on the sustainability of the programme once the educational programme ended. This study concluded that educational programmes under CSR initiatives have given good impact to pupils and schools but, there was no presence of educational programme sustainability in a long-term towards both pupils and school.

Issues and Challenges of Primary Education Toward Implementing Technical and Vocational Education Training to Meet the Fourth Industrial Revolution Demand: A Systematic Literature Review

“…However, several issues arose, including lack of support as the main theme and sub-themes, namely lack of funding and resource support, insufficient training support, and lack of collaboration among stakeholders. There were 20 out of 22 studies that displayed issues concerning a lack of support in primary schools (Abdullah et al, 2020;Alalwan et al, 2020;Azhar & Azman, 2021;Husin et al, 2017;Hwang et al, 2021;Ismail et al, 2013;Julius et al, 2018;Kasinathan et al, 2018;Masril et al, 2021;Mohamad et al, 2013;Razak et al, 2019;Saif et al, 2021;Savita et al, 2017;Siew et al, 2014;Singh et al, 2020;Singh et al, 2021;Tahir et al, 2018;Wasriep & Lajium, 2019;Wong et al, 2021).…”

“…Accordingly, CSR initiatives should be through long-term service, not merely one-off help. With that, other children could benefit in the future (Azhar & Azman, 2021;Husin et al, 2017;Hwang et al, 2021;Kasinathan et al, 2018;Razak et al, 2019;Saif et al, 2021).…”

Overview of ESG Practices in Malaysia with Introduction of Conceptual Framework

“…Malaysia has been rated recently and its result is quite devastating in 2021 of State Department's Trafficking in Persons Report issued by United State due to allegations of human right abuses by local listed firms, Malaysia has therefore been downgraded to Tier 3 from Tier 2 previously (Azhar, 2021). The recent executive including major shareholders have been charged by Securities Commission due to submission of false statement to Bursa Malaysia (Ahmad Naqib Idris, 2021).…”

Conceptual Framework of Service-Based Learning Moderating Effect on The Relationship Between Students’ Knowledge of Ethics Course Content and Generic Skill

“…In conclusion, there are a million ways through which the firms can contribute to their humanitarian efforts and be on the line of globally sustainable development contribution. In education, only 14.3% of accounting programs across three regions had embedded CSR knowledge and awareness in their ethics course, and this includes high ranking Public Universities (PU) in Malaysia (Muhamad, Salleh, & Kasim, 2018) Choose the Right CSR Activities Following the increasing global trend in the connections between business and higher education, educators in Malaysia should be able to respond to the collaboration with the company and produce innovation in teaching methods in any field including business ethics and CSR (Azhar & Azman, 2021). CSR activities conducted by a company can be categorized into several types which are philanthropy, environment conservation, diversity and labor practices, and volunteerism (Reputation Sciences, 2019) Philanthropy is defined as philanthropic deeds or other good works, such as volunteering your time or efforts, that benefit others or contribute to society's general well-being (Reputation Sciences, 2019).…”