Corporate Social Responsibility in the Blogosphere

Abstract

corporate communications, corporate social responsibility, corporate weblogs, social networks, stakeholder communication,

The Promotion of Responsible Tourism Management Through Digital Media

“…Web-based co-operation and data exchanges have empowered the communication between tourism businesses and their stakeholders (Buhalis & Law, 2008;Fieseler, Fleck & Meckel, 2010). It enables them to engage with online users and to take advantage of positive publicity arising from word-of-mouth marketing and digital platforms.…”

“…Therefore, environmental, social and governance disclosures ought to be presented in a fair and transparent manner for the benefit of all stakeholders (Font et al, 2012). The corporations are encouraged to engage with stakeholders via digital media; and take on the gate keeping function of traditional media (Fieseler et al, 2010).…”

“…Communication through social media is dynamic in relation to traditional media (Hudson & Thal, 2013;Fieseler et al, 2010). The global diffusion of social software like blogs, RSS feeds, wikis, electronic fora, social networks have facilitated companies to attract prospects and consumer groups.…”

“…message channel) to reach out to different stakeholders. However, despite the premise that social media improves the efficiency of the engagements between the firms and their publics; recent studies have shown that the implementation of the engagement is neither automatic nor easy (Xiang & Gretzel, 2010;Fieseler et al, 2010;Besiou, Hunter, & Van Wassenhove, 2013;Etter, 2013). The dialogic features that are enabled by web pages, blogs and other social media; may prove difficult to apply (Hsieh, 2012;Moreno & Capriotti, 2009;Etter, 2013).…”

“…These scales were considered acceptable as the factor loadings were reported to be significant and the evidence of discriminant validity were provided for each construct. Four items relating to 'technological anxiety' were used to measure the degree to which an owner-manager could (or could not) be apprehensive about the usage of digital media (Meuter et al 2005;Fieseler et al, 2010). This construct is synonymous with the term 'technophobia' .…”