Corporate social responsibility strategies: Past research and future challenges

Nave, Ana; Ferreira, João J.

doi:10.1002/csr.1729

Cited by 129 publications

(88 citation statements)

References 142 publications

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“…Sustainability constitutes an important dimension of CSR [30]. CSR places great emphasis on a company's contribution to sustainability in economic, social, and environmental dimensions [18,31].…”

Section: Sustainability-driven Csr Practicesmentioning

confidence: 99%

Corporate Social Responsibility and Sustainability of Local Community: A Case Study of the Transnational Project in China-Pakistan Economic Corridor

2019

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While achieving great benefits, the Belt and Road Initiative (BRI) has triggered potential problems between the transnational projects and local communities in the participant countries. However, there is still a knowledge gap on how corporate social responsibility (CSR) is adopted, and how CSR affects the local community. Based on a context of China-Pakistan Economic Corridor (CPEC), this research exploits a combination of qualitative and quantitative methods to fill the gap. It finds that the CSR activities in the CPEC project are initiated by the long-term CSR initiative. Organized by the professional CSR foundation in an autonomous environment, the panoramic CSR activities are governed in a discretionary way and focus exclusively on the sustainability of the local community. Education, health-care, environment, and employment improve greatly after the implementation of the CPEC project. Theoretically, this research not only provides new insights into CSR research by taking an under-studied context of CPEC into study, but also proposes a mechanism of how CSR leads to the sustainability of local community by building a CSR-sustainability framework.

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Section: Sustainability-driven Csr Practicesmentioning

confidence: 99%

Corporate Social Responsibility and Sustainability of Local Community: A Case Study of the Transnational Project in China-Pakistan Economic Corridor

2019

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“…In this scenario, society is increasingly acquiring the need to preserve the planet's resources for future generations and all stakeholders must contribute to this new social consciousness (Achrol & Kotler, 2012; Hur & Kim, 2017). Nave and Ferreira (2019) and Ukko, Saunila, Rantala, and Havukainen (2019), among others, point out that companies are assuming their responsibility to ensure the economic, social, and environmental sustainability of their activity. To do so, they must align themselves with the global development priorities to help achieve SDGs (Sustainable Development Goals) agreed within the United Nations (UN) in 2015 and adapted in 2017 1 .…”

Section: Introductionmentioning

confidence: 99%

CSR and branding in emerging economies: The effect of incomes and education

Cambra‐Fierro

Flores‐Hernández

Pérez³

et al. 2020

Corp Soc Responsibility Env

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Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect of CSR initiatives on consumer behavior on those economies, it seems that further research on this issue is necessary. In particular, we analyze the extent to which CSR affects the connection and links of the consumer to the brand (i.e., self-brand connection, brand engagement). The main contribution of the paper to the field is the analysis of the interaction between CSR and branding in the context of an emerging economy. To that aim, and also in a novel way, we use the Stimuli-Organism-Response (SOR) model for a sample of more than 400 food and beverage consumers in Metropolitan Lima, Peru. Our results show that CSR effectively acts as a stimulus for consumers to identify and link to brands and that, in addition, these links generate buy-back (i.e., loyalty) and recommendation behaviors (i.e., WOM) which, in turn, create a great commercial value for companies. This research also analyses how incomes and educational levels moderate the intensity of such links. For practical implications, global trends in managing CSR and branding may be useful, although some cross-cultural and context-specific adaptations are necessary.

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“…4 Sustainable entrepreneurship [18,42,111] 3 Sustainable business model [21,26,112] 3 Sustainable strategy [22,113] 2 CSR standards [114,115].…”

Section: Conclusion Implications and Future Researchmentioning

confidence: 99%

In Search of Sustainable Value: A Structured Literature Review

2020

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The concept of value, where shareholders are the main recipients of the created value, is changing towards more comprehensive models, which respond to the increased stakeholder awareness and urgent sustainability agenda. Hart and Milstein (2003) elaborated the widely used sustainable value concept in which they characterize temporal and spatial dimensions of value, and suggest strategic drivers for sustainability. Although the framework is highly cited, there is no review on the changes over more than ten years. In this paper, we adopted a structured literature review methodology to discover how the concept of sustainable value has been used by researchers and how it has been developed. Our findings show that sustainable value has mainly been used as the general phrase to describe positive business results instead of using it as a concept. Scholars, who make an in-depth analysis of sustainable value do not emphasize the time horizon of sustainable value as its peculiar characteristic while broad stakeholder surrounding is called to be an important feature of sustainable value. Additionally, strategic drivers for sustainability have moved from being purely environmental as in Hart and Milstein’s (2003) concept: globalization, economic fluctuations, and knowledge innovation have become as important as green technologies and carbon-reduction policies.

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Corporate social responsibility strategies: Past research and future challenges

Cited by 129 publications

References 142 publications

Corporate Social Responsibility and Sustainability of Local Community: A Case Study of the Transnational Project in China-Pakistan Economic Corridor

Corporate Social Responsibility and Sustainability of Local Community: A Case Study of the Transnational Project in China-Pakistan Economic Corridor

CSR and branding in emerging economies: The effect of incomes and education

In Search of Sustainable Value: A Structured Literature Review

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