Corporate social responsibility: the effect of need-for-status and fluency on consumers’ attitudes

Zhang, Lu; Yang, Wan; Zheng, Xiaoyun

doi:10.1108/ijchm-01-2017-0048

Cited by 22 publications

(25 citation statements)

References 71 publications

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“…Examples of how CSR has been manipulated include the following: low and high CSR standards/performance (León & Araña, 2014); positive, negative, and no CSR (Albus & Ro, 2017); altruistic, strategic, and no CSR (E. E. K. Kim et al, 2012); credible versus noncredible sources (S. B. Marchoo et al, 2014); and low and high processing fluency (Line et al, 2016;Zhang, 2014;Zhang & Hanks, 2017;Zhang, Yang et al, 2018). Analysis of the scales used to measure CSR in this theme did not result in significant patterns.…”

Section: Csr and Customersmentioning

confidence: 99%

“…S. Lin & Chung, 2019;Liu et al, 2014;Martínez & Rodríguez del Bosque, 2013;Su et al, 2017;Swimberghe & Wooldridge, 2014). Other studies used theories such as information processing and cognitive-affective theory (Boronat-Navarro & Pérez-Aranda, 2019; Line et al, 2016;Rahman et al, 2015;Siu et al, 2014;Zhang & Hanks, 2017;Zhang, Yang, et al, 2018). SIT theory relates to "[.…”

Section: Csr and Customersmentioning

confidence: 99%

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A Micro-Level View of CSR: A Hospitality Management Systematic Literature Review

Guzzo

Abbott

Madera

2019

Cornell Hospitality Quarterly

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This study provides a systematic review of corporate social responsibility (CSR) in the hospitality management literature over the last decade. In contrast to prior reviews, this article starts from a broader analysis, followed by a narrower, micro-level examination of the hospitality management literature that links CSR to customers’ and employees’ attitudes and behaviors. The findings of this review show that researchers study CSR primarily from a meso-level perspective of how CSR is developed and implemented by organizations, and how it influences financial performance. This study found that although employees have long been crucial stakeholders in service environments, hospitality researchers have only recently begun to focus on understanding the relationships between CSR and employee behaviors and attitudes. This study provides directions for future research by identifying research gaps and comparing the results of this review with those of organizational psychology and management reviews.

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Section: Csr and Customersmentioning

confidence: 99%

Section: Csr and Customersmentioning

confidence: 99%

A Micro-Level View of CSR: A Hospitality Management Systematic Literature Review

Guzzo

Abbott

Madera

2019

Cornell Hospitality Quarterly

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“…The researches indicate that high-need for status customers exhibit a more positive attitude than low-need for status customers when the CSR message is easy to process. (Zhang, 2018) The activities related to environmental protection, joint campaigns with partners and suppliers, activities organised in the micro-environment of the company or in smaller settlements, etc. can be listed here.…”

Section: Csr or Marketingmentioning

confidence: 99%

Opportunities for small and medium sized enterprises in the field of Corporate Social Responsibility

Reicher¹

2019

EMS

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In our days the so-called Corporate Social Responsibility (hereinafter referred to as CSR), which is applied so often in business life, can be described, first of all, by a business attitude. Although several larger global companies aim to build in the value-oriented company management into their everyday management practices, the aforementioned attitude still prevails among the leaders of small and medium enterprises (SMEs) in spite of changes and improvements. The objective of the article is to introduce a novel CSR programme, which offers deeper insight into the current CSR trends and directions and leads from the business-oriented CSR towards a more value-oriented CSR. For generation Y and generation Z, it is a more and more important factor in the job search that the would-be employer regards corporate social responsibility important. The voluntary contribution of the youth gives a significant basis for CSR programme, and it is also a serious opportunity for the employers. In the fights during the current structured unemployment-which is a global problem-the companies face serious challenges for obtaining and retaining new staff. My former research concluded that the members of generation Y change their workplaces 3-4 times more often than the representatives of generation X. Their loyalty is weak; their employee attitude cannot be described with allegiance. The CSR activity, a well-elaborated programme can be a serious appeal for the new generation. The paper presents novel solutions to retain the workforce and increase satisfaction, introduces false credits about social responsibility and provides a low-budget solution for innovative CSR solutions.

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“…Consequently, status-seeking consumers tend to prefer green products to their better performing nongreen counterparts (Griskevicius, Tybur, & Van den Bergh, 2010). Similarly, corporate social responsibility information elicits more favorable attitudes toward a hotel brand among consumers high (vs. low) in need for status as long as the information can be easily processed (Zhang, Yang, & Zheng, 2018). Another example is busyness or lack of leisure time, which may communicate valued human capital characteristics such as competence and, thus, high status (Bellezza, Paharia, & Keinan, 2016).…”

Section: Status Signalingmentioning

confidence: 99%

“…This research adds to the emerging inquiry on nontraditional status markers. Although well-established status literature primarily focuses on luxury goods, growing stream of literature shows that proenvironmental manufactured goods (Griskevicius et al, 2010), organic foods (Puska et al, 2018), and socially responsible initiatives (Zhang et al, 2018) also attract status seekers. Our findings provide insight into another overlooked status symbol-healthiness of food.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Healthy Taste of High Status: Signaling Status at Restaurants

Shin

Mattila

2019

Cornell Hospitality Quarterly

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Despite the prevalence of a common belief associating healthy eating with high status, the effect of such an intuitive association on consumer behavior remains unexamined. To fill this void, this research explores status signaling in a restaurant context. Two studies were conducted to examine the impact of consumers’ need for status on their preferences for healthy dining options. Results from Study 1 show that need for status has a positive effect on consumer preferences for a restaurant with a healthy (vs. less healthy) menu. These results indicate that although dining out can be a means to convey high status, such a symbolic role is limited to restaurants with healthy (vs. less healthy) options. Results from Study 2 demonstrate that need for status has a positive effect on anticipated satisfaction with healthy dining options when consumers’ choice is unconstrained (vs. constrained). These results indicate that restaurants offering healthy foods can inadvertently lose their status-signaling value by limiting consumers’ freedom of choice. This research adds to the hospitality literature by illuminating an unexamined facilitator of healthy dining: need for status. It also extends the literature by demonstrating that consumers may derive status-signaling value not only from luxury goods but also from more mundane hospitality experiences. Additional theoretical and practical implications are discussed.

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Corporate social responsibility: the effect of need-for-status and fluency on consumers’ attitudes

Cited by 22 publications

References 71 publications

A Micro-Level View of CSR: A Hospitality Management Systematic Literature Review

A Micro-Level View of CSR: A Hospitality Management Systematic Literature Review

Opportunities for small and medium sized enterprises in the field of Corporate Social Responsibility

Healthy Taste of High Status: Signaling Status at Restaurants

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