(2014) Cognitive frames in corporate sustainability: managerial sensemaking with paradoxical and business case frames. Academy of Management Review (AMR), 39 (4). pp. This version is available from Sussex Research Online: http://sro.sussex.ac.uk/63539/ This document is made available in accordance with publisher policies and may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the URL above for details on accessing the published version.
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COGNITIVE FRAMES IN CORPORATE SUSTAINABILITY: MANAGERIAL SENSEMAKING WITH PARADOXICAL AND BUSINESS CASE FRAMES
ACKNOWLEDGEMENTSWe would like to thank Associate Editor Peer Fiss for his strong guidance throughout the review process, as well as three anonymous reviewers for their most constructive feedback and suggestions.
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ABSTRACTCorporate sustainability confronts managers with complex issues and tensions between economic, environmental and social aspects. Drawing on the literature on managerial cognition, corporate sustainability, and strategic paradoxes, we develop a cognitive framing perspective on corporate sustainability. We propose two cognitive frames -a business case frame and a paradoxical frame -and explore how differences between them in cognitive content and structure influence the three stages of the sensemaking process, i.e. managerial