2013
DOI: 10.7763/joebm.2013.v1.23
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Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis

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Cited by 4 publications
(4 citation statements)
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“…Many previous studies are focused on examining the link between CSR and financial performance (see: Pfau et al, 2008, p. 145;Omidi et al, 2018) as well as between CSR and corporate identity (Salleh et al, 2013). Besides, CSR is an important issue in the marketing literature which is focused on different topics such as: consumer's attitudes to CSR and Green marketing (Čerkasov et al, 2017); relationship between CSR practices, corporate identity and purchase intention (Prabu et al, 2005); the influence of CSR on customer loyalty (Iglesias et al, 2018); CSR and consumer buying behavior (Brown, Dacin, 1997;Chai et al, 2015;Civero et al, 2017;Webster, 1975); perception of CSR and purchase intention of consumers (Mohr, Webb, 2005); consumers' perception of CSR, e.g.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Many previous studies are focused on examining the link between CSR and financial performance (see: Pfau et al, 2008, p. 145;Omidi et al, 2018) as well as between CSR and corporate identity (Salleh et al, 2013). Besides, CSR is an important issue in the marketing literature which is focused on different topics such as: consumer's attitudes to CSR and Green marketing (Čerkasov et al, 2017); relationship between CSR practices, corporate identity and purchase intention (Prabu et al, 2005); the influence of CSR on customer loyalty (Iglesias et al, 2018); CSR and consumer buying behavior (Brown, Dacin, 1997;Chai et al, 2015;Civero et al, 2017;Webster, 1975); perception of CSR and purchase intention of consumers (Mohr, Webb, 2005); consumers' perception of CSR, e.g.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Corporate governance is one of the mechanisms that ensure investors safely gain their returns on investments (Takiah, Norazura, Muhammad, & Norman, 2011) and increase the responsiveness of the company toward societal needs for long term performance (Rossini & Muhammad, 2006). Salleh,Wahid and Marimuthu,(2013) aver that corporate social responsibility is defined through the ethical relationship and transparency of the organization with all its stakeholders that has a relationship as well as with the establishment of corporate goals that are compatible with the sustainable development of society, preserving environmental and cultural resources for future generations, respecting diversity and promoting the reduction of social problems. Spitzeck, (2009) explains that corporate social responsibility (CSR) is a business concept whereby a company seeks to behave in socially and environmentally responsible ways so that its business contributes to society in meaningful and lasting ways.…”
Section: Corporate Governancementioning
confidence: 99%
“…Klapper & Love (2004) who also used the corporate governance index of Credit Lyonnais Securities Asia (CLSA) on 495 companies in 25 countries in the year 2000, found that good governance was positively correlated with market performance variables (Tobin"s Q and Market Value Equity (MVE)). Based on the study, found in this literature, it was hypothesized that: H1: Corporate governance has a significant positive relationship with firm performance Corporate Social Responsibility and Firm Performance CSR disclosure representation, expression organizations role as a "good" citizen in society for beneficial exchanges between the both parties (Salleh et al, 2013) . The disclosure of CSR has become a major factor for various stakeholders in influencing their opinions, decisions and perceptions of the organization.…”
Section: Corporate Governance and Firm Performancementioning
confidence: 99%
“…CSR serves as an identity, and also for strategic planning of the company by not only fulfilling economic profit but also contributing to the growth and development of society and environment (Salleh et al 2013). Thus, Drucker (1984) suggested that corporate social responsibility and profitability are not incompatible, but social opportunities that can in fact be converted to business opportunities.…”
Section: The Concept Of Corporate Social Responsibilitymentioning
confidence: 99%