The paper describes the sociolinguistic history of English in one of the post‐Soviet Eastern European countries ‐ Lithuania ‐ covering three post‐1990 decades. The aim is to examine the dynamics of the spread of English in relation to the ‘non‐native’ Russian, the main lingua franca and L2 in this region after WWII until 1990. Based on a set of attitudinal, educational and self‐assessment data as well as mixed language use for identity construction, the study shows that English was not accepted as rapidly as is sometimes claimed. With lower English scores and additional Russian, the ‘periphery’ of the Expanding Circle remains noticeably distinct from the European context. In demographic terms, however, the end of the third post‐1990 decade can be considered a turning point in the sociolinguistic development of the community, led by the youth generations born around 1990 and after.