“…Further, despite in many cases being necessary, several public health responses to the pandemic were still severe disruptions to individuals' economic, social, and personal lives. As a result, multiple stakeholders held conflicting incentives and ideas about the high-stakes issue of the best course of action, which frequently led to angry confrontations between values and politicization (Gadarian et al, 2021;Pew, 2021;Smith et al, 2021;Trevors & Duffy, 2020). Taken together, the infodemic and the strong emotional reactions it elicited presented a historic challenge to public health communication, which provided space for misconceptions to proliferate 1 and necessitated new approaches to public education (Han et al, 2020;Li et al, 2020).…”