In synthetic biology, biosensors are routinely coupled to a gene expression cascade for detecting small molecules and physical signals. We posit that an alternative direct protein (DiPro) biosensor mechanism, could provide a new opportunity for rapid detection of specific chemicals. Herein, we reveal a fluorescent curcumin DiPro biosensor, based on the Escherichia coli double bond reductase (EcCurA) as a detection system. We characterise the curcumin DiPro biosensor and propose enhanced fluorescence is generated through π-π stacking between protein and ligand. Using a cell-free synthetic biology approach, we use the DiPro biosensor to fine-tune 10 reaction parameters (cofactor, substrate, and enzyme levels), assisted through acoustic liquid handling robotics. Overall, we increase curcumin DiPro biosensor fluorescence by 80-fold. We propose a generic DiPro biosensor fluorescence mechanism that can be further exploited for a wider range of chemicals that share intrinsic fluorescence and have a suitable binding protein.