“…The forms of corrective actions are heterogeneous. Considering online corrective action, researchers have investigated sharing countering information, engaging in online discussions, posting online comments, stating disapproval with a message in a reply comment or with Likes or Dislikes, and producing a countering video (Bernhard & Dohle, 2015; Chung, Munno, & Moritz, 2015; Golan & Lim, 2016; Hwang, Pan, & Sun, 2008; Kalch & Naab, 2017; Lim, 2017; Lim & Golan, 2011; Naab, Kalch, & Meitz, 2018; Rojas, 2010). In sum, these examples point to the fact that social media empower ordinary users to counterbalance content they perceive in conflict with their values or social norms often bypassing elites (Lim & Golan, 2011).…”