This study explores user experiences in the primary territories of student housing provided by a university in Turkey through user-generated content (UGC). Primary territories are private zones in which users optimize ownership and privacy in student housing. Students spend most of their times in these spaces during their stay. UGC emanates from online platforms on which users can freely contribute their own thoughts, opinions, and experiences. In this study, UGC on YouTube was investigated to analyze students’ experiences in terms of the objective and subjective dimensions of primary territories. As a methodology, qualitative content analysis was used. Auditory and visual information from YouTube videos was used as the data set to ascertain user feedback to understand which spatial attributes were of the greatest interest to users for demand-based expectations. The data were analyzed by coding user comments in videos thematically, in regard to objective and subjective dimension of space to understand which experiences or interior elements were more common in primary territories. The study findings highlight interior attributes most frequently mentioned in UGC. The results encompassed experiences that are prominent in user expectations and serve as typical selection criteria for users when making relevant decisions.